We are looking for a proactive and result-oriented Digital Marketing Expert to build, launch, and scale our D2C Nutraceutical & Health Supplement brand from the ground up. You will take complete ownership of our online presence, digital campaigns, performance marketing, and organic growth strategies.
Key Responsibilities
- Brand Launch & D2C Strategy: Plan and execute digital launch strategies for our health supplement products from scratch.
- SEO & Content Strategy: Lead end-to-end Search Engine Optimization (On-Page, Off-Page, Technical SEO, Keyword Research) to drive organic traffic for high-intent health and wellness queries.
- Performance Marketing: Set up, run, and optimize paid ad campaigns across Meta (Facebook/Instagram Ads), Google Ads (PPC/Shopping), and native ad platforms to maintain profitability (ROAS).
- Website Management: Oversee our D2C website/storefront (Shopify/WordPress), optimizing user experience, conversion rates (CRO), and landing page performance.
- Social Media & Funnels: Build engaging social media content strategies, email/WhatsApp marketing automation, and customer acquisition funnels tailored to health-conscious consumers.
- Analytics & Reporting: Track key D2C metrics (CAC, LTV, ROAS, Bounce Rate, Traffic Growth) and deliver regular data-backed performance reports.
Required Skills & Qualifications
- Proven experience in digital marketing, specifically handling D2C brands.
- Solid background or familiarity with the Nutraceutical, Herbal, Health, or Wellness product category.
- Expertise in SEO tools (Ahrefs, SEMrush, Google Search Console, Google Analytics 4).
- Direct experience in paid ad management (Meta Ads Manager, Google Ads).
- Strong understanding of e-commerce platforms (Shopify/WooCommerce).
- Ability to work on-site at our facility in Ramsawala (Sudhowala-Selaqui belt).
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
