Position Summary
The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital advertising platforms.
The ideal candidate should have strong expertise in lead generation, conversion optimization, funnel building, marketing analytics, and ROI-focused campaign management.
Key Responsibilities Paid Advertising Strategy
- Develop and execute performance marketing strategies across all business verticals. Plan monthly and quarterly lead generation campaigns. Manage advertising budgets effectively to maximize ROI. Create customer acquisition strategies for different business segments.
Google Ads Management
- Search Campaigns Display Campaigns Performance Max Campaigns YouTube Advertising Remarketing Campaigns Lead Form Campaigns
Responsibilities:
- Keyword planning and bidding strategies. Ad copy creation and testing. Landing page optimization. Conversion tracking setup. Cost-per-lead optimization.
Meta Ads Management
- Facebook Lead Generation Campaigns Instagram Lead Campaigns Retargeting Campaigns Awareness Campaigns Webinar Registration Campaigns
Responsibilities:
- Audience creation and segmentation. Ad creative testing. Campaign optimization. Funnel development.
LinkedIn Advertising
- B2B Lead Generation Campaigns Membership Acquisition Campaigns Event Registration Campaigns Executive Branding Campaigns
Target Audience:
- MSME Owners Business Owners Startup Founders Chartered Accountants Consultants Corporate Executives
Funnel & Landing Page Optimization
- Build high-converting landing pages. Improve lead conversion rates. Conduct A/B testing. Optimize customer journeys.
Marketing Automation Integration
- CRM integration with campaigns. Lead nurturing workflows. WhatsApp automation. Email marketing integration. Lead scoring systems.
Analytics & Reporting
Monitor and optimize:
- Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Lead Quality Funnel Performance
Prepare:
- Weekly Campaign Reports Monthly ROI Reports Lead Quality Reports Growth Dashboards
Campaign ObjectivesMSME Loans
Generate qualified inquiries for:
- Business Loans Working Capital Loans CGTMSE Loans Machinery Loans Startup Funding
MSME Helpline
Generate leads for:
- Government Schemes Business Consulting Registration Services Compliance Services
MSME Mitra Course
Generate:
- Course Enrollments Webinar Registrations Training Program Leads
Indian SME Chamber
Generate:
- Membership Registrations Event Registrations Corporate Partnerships
Required SkillsAdvertising Platforms
- Google Ads Meta Ads Manager LinkedIn Campaign Manager YouTube Ads
Analytics & Tracking
- Google Analytics 4 Google Tag Manager Looker Studio Conversion Tracking Pixel Management
Marketing Tools
- HubSpot Zoho CRM LeadSquared Mailchimp WhatsApp Automation Tools
Core Skills
- Performance Marketing Lead Generation Funnel Optimization Conversion Rate Optimization (CRO) Retargeting Strategies Marketing Automation Data Analysis
Qualifications
- Bachelor's Degree in Marketing, Business, Digital Marketing, or related field. Google Ads Certification preferred. Meta Blueprint Certification preferred. LinkedIn Marketing Certification preferred.
Experience
- 4–8 Years in Performance Marketing. Proven track record of generating leads and revenue through paid campaigns. Experience in Financial Services, Education, Membership Organizations, Consulting, or B2B Marketing preferred.
Key Performance Indicators (KPIs)Lead Generation
- Qualified Leads Generated Cost Per Lead (CPL) Lead-to-Sales Conversion Rate
Advertising Metrics
- Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) Click Through Rate (CTR) Conversion Rate
Business Outcomes
- Loan Inquiry Leads Membership Signups Course Enrollments Event Registrations Consulting Leads
Reporting Structure
Reports To:Head of Digital Marketing
Works Closely With:
- SEO & Content Manager Social Media Manager Graphic Designer CRM & Automation Executive Sales Team
Why Join MSME Helpline Group?
- Work on multiple high-growth brands and digital platforms. Direct ownership of lead generation and growth. Opportunity to build large-scale marketing campaigns. Exposure to MSME, Startup, Finance, Education, and Business Consulting sectors. Performance-based growth and leadership opportunities.
Pay: ₹40,000.00 - ₹70,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
