We are looking for a PPC Executive / Paid Search Executive to manage and optimize paid advertising campaigns across search engines and digital platforms. The candidate will be responsible for planning, executing, monitoring, and improving PPC campaigns to maximize ROI, generate leads, and increase brand visibility.
Key Responsibilities – PPC Executive / Paid Search Executive
Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max (PMax).
Conduct keyword research and implement effective bidding strategies.
Monitor campaign performance daily and make necessary optimizations to improve ROI.
Create and test ad copies, headlines, and campaign creatives.
Manage negative keywords and improve campaign quality scores.
Set up and track conversion goals using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Analyze key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
Manage Google Merchant Center and product feed optimization for e-commerce campaigns.
Prepare weekly and monthly performance reports with actionable insights.
Monitor advertising budgets and ensure efficient utilization of marketing spend.
Conduct competitor analysis and identify opportunities for campaign improvement.
Coordinate with the design and content teams for ad creatives and landing page optimization.
Stay updated with the latest Google Ads features, industry trends, and digital marketing best practices.
Ensure accurate tracking and reporting of all paid marketing activities.
Required Skills
Hands-on experience with Google Ads and Google Analytics 4 (GA4).
Knowledge of Google Merchant Center and Performance Max campaigns.
Strong analytical and data interpretation skills.
Proficiency in Microsoft Excel/Google Sheets.
Understanding of CPA, CPC, CTR, ROAS, and conversion tracking.
Excellent communication and reporting skills.
Experience: 1–3 Years
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Experience:
- PPC Executive: 1 year (Required)
Location:
- Thane, Maharashtra (Preferred)
Work Location: In person
