Responsibilities
- 1. Market & Competitive Intelligence
- Conduct deep market analysis across key segments: Automotive, Heavy Industry, Textiles, and General Industry.
- Track competitor activities, pricing trends, product launches, and market positioning.
- Identify emerging technologies such as synthetics, EV fluids, biodegradable lubricants, and energy‑efficient solutions.
- Evaluate macroeconomic, regulatory, and OEM trends impacting lubricant demand, including emission norms and sustainability standards.
- 2. Strategic Planning
- Support in developing 3–5‑year strategic business plans for product lines and market segments.
- Identify high‑potential segments, white spaces, and future growth platforms.
- Build strategies for digitalization, channel expansion, OEM partnerships, and premium product positioning.
- Support annual operating plans (AOP) with market forecasts, insights, and prioritized strategic initiatives.
- Go‑to‑Market (GTM) Strategy & Execution
- Develop end‑to‑end GTM strategies for new products, services, and market entries—including segmentation, value proposition, pricing, channel strategy, and positioning.
- Collaborate with Sales, Marketing, Product, and Operations to align GTM plans with customer needs, competitive differentiation, and commercial goals.
- Conduct customer segmentation analysis to identify target markets and refine buyer personas.
- Monitor performance of GTM initiatives and recommend course‑corrections to optimize adoption, revenue, and profitability.
- Ensure GTM execution is supported through clearly defined cross‑functional workflows, resource planning, and timelines
- Strategic Project Management
- Lead key cross‑functional strategic initiatives ensuring timelines, milestones, and outcomes are achieved.
- Coordinate with Finance, Sales, Marketing, Supply Chain, and HR to operationalize strategic priorities.
- Identify project risks early and drive mitigation or escalation as required.
Pay: ₹15,464.20 - ₹35,426.06 per month
Work Location: In person
