Job Description – Performance Marketing Specialist (US & UK Markets) – AEC Industry Position: Performance Marketing Specialist
Location: Surat / Pune (On-site)
Experience: 2–5 Years
Department: Marketing
About the Role
We are looking for a data-driven and results-oriented Performance Marketing Specialist to manage and optimize digital marketing campaigns targeting the US and UK markets. The ideal candidate should have experience in lead generation, paid advertising, campaign optimization, and analytics. Prior knowledge of the AEC (Architecture, Engineering, and Construction) Industry will be highly preferred.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across:
- Google Ads
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- Generate qualified B2B leads for AEC services in the US and UK markets.
- Create and manage lead generation funnels, landing pages, and conversion strategies.
- Monitor campaign performance and continuously improve ROI, CPL, and conversion rates.
- Conduct audience research, competitor analysis, and market research for the US and UK regions.
- Work closely with the sales and business development teams to align marketing efforts with revenue goals.
- Track, analyze, and report campaign performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- CRM platforms
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Manage marketing budgets effectively and maximize return on ad spend (ROAS).
- Stay updated with the latest digital marketing trends, algorithms, and industry best practices.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
- Strong understanding of lead generation and B2B marketing.
- Experience targeting international markets, especially the US and UK.
- Proficiency in Google Analytics, GTM, and campaign tracking tools.
- Strong analytical and reporting skills.
- Excellent communication and collaboration abilities.
Preferred Qualifications
- Experience working with Architecture, Engineering, and Construction (AEC) companies.
- Understanding of BIM, CAD, Engineering Design, Construction Documentation, or related AEC services.
- Experience in marketing professional services to architects, engineers, contractors, and construction firms.
- Knowledge of account-based marketing (ABM) and LinkedIn lead generation strategies.
What We Offer
- Competitive Salary
- Performance-Based Incentives
- Career Growth Opportunities
- International Exposure (US & UK Markets)
- Collaborative and Learning-Oriented Work Environment
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
