Senior Email Marketing Manager (E-commerce) – 8+ Years Experience About the Role We are seeking a highly experienced, data-driven, and strategic Senior Email Marketing Manager with 8+ years of experience in eCommerce email marketing, customer lifecycle management, marketing automation, and retention marketing. The ideal candidate will have a proven track record of developing and executing email marketing strategies that drive revenue growth, increase customer lifetime value, improve retention, and deliver strong ROI for eCommerce brands. This role requires someone who can independently build and execute sophisticated customer segmentation strategies, automation workflows, lifecycle marketing campaigns, and monthly marketing calendars while continuously optimizing performance based on data and customer behavior. The successful candidate should have hands-on experience with at least one leading email marketing platform such as Klaviyo, Omnisend, or Brevo, and possess a deep understanding of customer journeys, conversion optimization, and eCommerce growth marketing. --- Key Responsibilities Strategic Planning & Growth - Develop and execute comprehensive email marketing strategies for multiple eCommerce brands and client accounts. - Create revenue-focused lifecycle marketing programs that support customer acquisition, engagement, retention, and repeat purchases. - Build and implement long-term retention strategies designed to increase Customer Lifetime Value (CLV). - Identify growth opportunities through customer data analysis, segmentation, and behavioral insights. - Own email marketing performance and contribute directly to business growth and profitability. Audience Segmentation & Personalization - Design and manage advanced customer segmentation strategies based on: - Purchase behavior - Customer lifecycle stage - Product interests - Engagement history - Geographic location - Average order value - Customer loyalty and retention metrics - Create targeted campaigns and personalized customer journeys for different audience segments. - Continuously optimize segmentation strategies to improve conversion rates and engagement. Marketing Automation & Customer Journeys - Build, manage, and optimize automated email flows and customer journeys, including: - Welcome Series - Abandoned Cart Recovery - Browse Abandonment - Post-Purchase Nurture - Cross-Sell & Upsell Campaigns - Win-Back Campaigns - Replenishment Campaigns - Loyalty & VIP Programs - Customer Reactivation Campaigns - Develop scalable automation frameworks that increase revenue while reducing manual effort. Campaign Management & Execution - Create and manage monthly and quarterly email marketing calendars aligned with business goals, seasonal promotions, product launches, and customer lifecycle initiatives. - Plan and execute promotional campaigns, newsletters, product announcements, and retention programs. - Collaborate with design, content, and eCommerce teams to ensure high-performing email campaigns. - Ensure campaigns are delivered on schedule with exceptional attention to detail. Analytics, Reporting & Optimization - Analyze campaign performance and provide actionable recommendations for improvement. - Conduct ongoing A/B testing across: - Subject Lines - Email Content - Call-to-Actions - Send Times - Customer Segments - Promotional Offers - Monitor key performance indicators and implement optimization strategies to maximize ROI. - Prepare monthly performance reports with strategic insights and recommendations. Deliverability & Compliance - Manage email deliverability, sender reputation, and inbox placement. - Maintain email list hygiene and database quality. - Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices. --- Required Qualifications Experience - 8+ years of proven experience in Email Marketing, CRM Marketing, Lifecycle Marketing, Retention Marketing, or Marketing Automation. - Extensive experience managing email marketing for eCommerce businesses. - Demonstrated success in driving revenue growth through email marketing strategies. - Experience managing multiple brands or client accounts is highly preferred. Technical Expertise Hands-on experience with at least one of the following platforms: - Klaviyo - Omnisend - Brevo (Sendinblue) Additional experience with: - Shopify - WooCommerce - Google Analytics - Customer Data Platforms (CDPs) - Marketing Automation Tools - Email Deliverability Tools Skills - Advanced audience segmentation expertise. - Strong understanding of customer lifecycle marketing. - Excellent analytical and data interpretation skills. - Proven ability to create high-converting automation workflows. - Strong project management and stakeholder communication skills. - Deep understanding of eCommerce customer behavior and retention strategies. --- Key Performance Indicators (KPIs) The Senior Email Marketing Manager will be responsible for achieving measurable business outcomes, including: - Increase in Email Marketing ROI - Growth in Email-Attributed Revenue - Increase in Conversion Rate - Growth in Repeat Purchase Rate - Improvement in Customer Retention Rate - Increase in Customer Lifetime Value (CLV) - Growth in Subscriber Engagement - Improvement in Click-Through Rate (CTR) - Reduction in Unsubscribe Rate - Increase in Revenue Generated Through Automated Flows - Improvement in Email Deliverability and Inbox Placement --- What We're Looking For We are looking for a strategic thinker who goes beyond sending campaigns and understands how email marketing drives business growth. The ideal candidate can analyze customer data, create sophisticated segmentation strategies, develop high-performing automation workflows, and consistently generate measurable ROI for eCommerce brands. If you have a proven track record of increasing conversions, boosting customer retention, and scaling revenue through email marketing, we'd love to hear from you.
Job Type: Full-time
Pay: ₹266,320.50 - ₹1,304,081.34 per year
Application Question(s):
- How many years of hands-on experience do you have in Email Marketing and Marketing Automation?
- Have you created and executed a complete email marketing strategy from scratch for an eCommerce brand?
- Have you managed email marketing for eCommerce businesses before?
- Which email marketing platforms have you used extensively?
- What is current job status and current salary?
Work Location: Remote
