Unlimitr (formerly known as Health Click Away) is an AI-powered health and wellness platform that pairs users with certified human coaches. The app is designed to provide custom meal plans, fitness routines, and habit tracking without the stress of rigid, generic diets
Role Overview
We’re looking for a CRM Specialist who can turn customer data into clear insights and help improve engagement, retention, and revenue. This role sits closely with the marketing and product teams, and is ideal for someone who enjoys working with data, spotting patterns, and improving CRM performance.
Key Responsibilities
- Analyze customer data across CRM tools to track engagement, retention, and lifecycle trends
- Build and maintain dashboards and reports for campaigns, funnels, and user behavior
- Support execution and tracking of CRM campaigns (email, WhatsApp, push notifications, etc.)
- Identify drop-offs in the customer journey and suggest improvements
- Segment users based on behavior, cohorts, and lifecycle stages
- Work with marketing team to measure campaign effectiveness (open rates, CTR, conversions)
- Ensure data accuracy and hygiene across CRM systems
- Collaborate with tech/product team for tracking, events, and data flow improvements
- Run A/B tests and share insights for optimization
Key Requirements
- 2–3 years of experience in CRM analytics, marketing analytics, or similar role
- Strong understanding of CRM tools (Clevertap, HubSpot, MoEngage, WebEngage, etc.)
- Good working knowledge of Excel / Google Sheets (pivot tables, formulas, basic analysis)
- Basic SQL knowledge is preferred
- Familiarity with campaign tracking and customer lifecycle metrics
- Analytical mindset with attention to detail
- Ability to translate data into simple actionable insights
Good to Have
- Experience working in a startup or fast-paced environment
- Exposure to healthtech, fintech, or consumer apps
- Understanding of attribution and funnel analysis
- Basic knowledge of tools like Mixpanel, Google Analytics, or similar
What We’re Looking For
- Someone who is curious about data and asks the right questions
- Comfortable working with cross-functional teams
- Able to take ownership and work independently
- Clear communicator who can simplify data for non-technical teams
Why Join Us
- Fast learning environment with real ownership
- Opportunity to work closely with growth and product teams
- Direct impact on user experience and business metrics
Industry
- Wellness and Fitness Services
Employment Type
Full-time
Pay: From ₹35,000.00 per month
Work Location: In person
