We are looking for a creative, data-driven, and result-oriented Digital Marketing Manager to lead the company's digital marketing initiatives. The candidate will be responsible for developing and executing digital strategies to increase brand visibility, generate qualified leads, improve customer engagement, and support the company's sales objectives.
The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, social media marketing, content strategy, lead generation, analytics, and performance marketing, preferably within the real estate industry.
Key Roles & Responsibilities1. Digital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Create monthly and quarterly digital marketing plans.
- Identify target audiences and develop strategies to reach potential customers.
- Monitor market trends, competitor activities, and emerging digital platforms.
- Optimize marketing strategies based on performance data.
2. Performance Marketing & Paid Advertising
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Manage campaign budgets and ensure effective utilization of marketing spend.
- Develop campaigns for lead generation, brand awareness, website traffic, and conversions.
- Conduct A/B testing of creatives, ad copies, audiences, and landing pages.
- Monitor CPL, CTR, CPC, conversion rates, and overall campaign ROI.
- Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
3. Real Estate Lead Generation
- Develop digital strategies to generate qualified real estate leads.
- Create campaigns for projects, properties, plots, villas, and investment opportunities.
- Coordinate closely with the sales and pre-sales teams to understand lead quality.
- Track leads from source to conversion.
- Analyze lead quality and recommend improvements in targeting and campaigns.
- Develop remarketing strategies for potential customers who have previously interacted with the brand.
4. Social Media Management
- Develop and execute social media strategies for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create and maintain a monthly social media content calendar.
- Coordinate with graphic designers, video editors, and content creators.
- Ensure consistent brand communication across all digital platforms.
- Monitor engagement, reach, followers, shares, comments, and other social media metrics.
- Stay updated with social media trends, reels, formats, and algorithms.
5. Content Marketing
- Develop content strategies focused on brand awareness and lead generation.
- Coordinate the creation of reels, videos, blogs, property showcases, testimonials, and promotional content.
- Develop compelling ad copies, captions, headlines, and campaign messaging.
- Ensure content highlights the unique selling points of the company's projects.
- Review and approve digital content before publishing.
6. Analytics & Reporting
- Track and analyze digital marketing performance using tools such as Google Analytics, Google Search Console, Meta Ads Manager, and Google Ads.
- Prepare weekly and monthly digital marketing performance reports.
- Analyze campaign ROI, CPL, conversion rate, traffic, and lead quality.
- Identify high-performing and underperforming campaigns.
- Provide actionable insights and recommendations to management.
7. CRM & Lead Management
- Coordinate with the CRM and sales teams to ensure proper lead tracking.
- Monitor lead sources and campaign-wise conversions.
- Ensure digital leads are properly captured and assigned.
- Analyze the complete customer journey from enquiry to site visit and booking.
- Identify gaps in the lead conversion funnel and recommend solutions.
8. Team Management
- Lead and manage the digital marketing team.
- Assign responsibilities and monitor team performance.
- Coordinate with graphic designers, video editors, content writers, SEO specialists, and external agencies.
- Set KPIs and conduct regular performance reviews.
- Ensure timely completion of marketing campaigns and deliverables.
9. Brand Management
- Maintain consistent brand identity across all digital platforms.
- Develop strategies to strengthen the company's online presence.
- Monitor online reputation, reviews, and customer feedback.
- Ensure all marketing communications align with company values and brand guidelines.
- Develop campaigns that position the company strongly within the real estate market.
Required Skills
- Strong knowledge of Meta Ads and Google Ads.
- Performance marketing and lead-generation expertise.
- Good understanding of SEO and SEM.
- Strong social media marketing skills.
- Content marketing and campaign planning.
- Google Analytics and digital marketing analytics.
- Strong understanding of marketing funnels and conversion optimization.
- Excellent communication and copywriting skills.
- Strong analytical and problem-solving abilities.
- Budget management and ROI optimization.
- Team leadership and vendor management.
- Knowledge of AI-powered marketing tools is an added advantage.
Qualification & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- MBA/PGDM in Marketing will be an added advantage.
- 4–7 years of experience in digital marketing, preferably with real estate experience.
- Proven experience in generating and managing leads through paid digital campaigns.
- Experience managing digital marketing teams will be preferred.
Key Performance Indicators (KPIs)
- Qualified leads generated.
- Cost Per Lead (CPL).
- Lead-to-site-visit conversion.
- Site-visit-to-booking conversion.
- Digital campaign ROI/ROAS.
- Website traffic and organic rankings.
- Social media reach and engagement.
- Campaign conversion rates.
- Brand awareness and online growth.
- Marketing budget utilization.
Preferred Candidate
The ideal candidate should be highly result-oriented, creative, analytical, and commercially aware, with the ability to connect digital marketing activities directly to business and sales results. Experience in real estate lead generation and performance marketing will be strongly preferred.
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
