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India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.
Job Description:
Position Title
Assistant Manager
Function/Group
Insights & Analytics
Location
India
Shift Timing
11 AM to 8 PM
Role Reports to
Senior Manager
Remote/Hybrid/in-Office
Hybrid
ABOUT GENERAL MILLS
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate
us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com
General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T), Innovation, Technology & Quality (ITQ), Insights & Analytics (I&A), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS). For more details check out https://www.generalmills.co.in
We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.
JOB OVERVIEW
The “Insights and Analytics” organization within General Mills’ Strategy and Growth function is responsible for delivering integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands. The Insights and Analytics org has integrated teams operating from our Minneapolis and India offices, and this role is in our Strategic & Commercial Insights team.
Purpose of the role
Lead the India-based team for Future & External Insights organization, with primary accountability for advancing competitive intelligence for North America Retail, as well as, coaching and elevating the output for your team.
The Future & External Insights(FEI) team, within the Strategic & Commercial Insights org in I&A, builds the understanding, conviction, and empathy that helps General Mills' business partners make bolder, more consumer-centric decisions. This team sits at the intersection of people, culture, and the marketplace — tracking who consumers are and what drives them, what culture is producing and where it's heading, and what competitors and the external environment are signaling about where things are going next.
This role is at the intersection of future-facing insight, business acumen, and influential storytelling, making meaning from many inputs and translating it into actions teams can take. In addition, this role is designed to strengthen day-to-day deliverables through mentorship and coaching of the India FEI talent and ensure the team’s work reflects an integrated lens across consumer, culture, and competition.
KEY ACCOUNTABILITIES
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Oversee recurring competitive and adjacent deliverables of the team, and coach and elevate the India-based FEI team (40%)
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Oversee and improve recurring outputs that help stakeholders mine current competitive activity more effectively, including work such as Hotlist, Peer Pulse, Customer Pulse, and related competitive monitoring activities.
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Ensure deliverables have strong strategic framing, clear takeaways, and consistent quality.
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Coach team members responsible for recurring publications while raising the standard for speed, relevance, and storytelling.
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Help each team member sharpen their analytical thinking, storytelling, synthesis, and business relevance.
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Guide the team towards stronger integration across recurring and ad hoc deliverables so that the output is not siloed by a topic.
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Lead competitive intelligence for the FEI org (30%)
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Own the competitive intelligence agenda for FEI organization, ensuring the team is consistently surfacing what competitors are doing, why it matters, and what it means for General Mills.
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Develop a clear point of view on competitive moves across brands, categories, channels, innovation, messaging, partnerships, and capability shifts.
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Directly own competitive inspiration as an individual leadership deliverable for the role. Curate best-in-class examples, emerging plays, and provocative case studies that inspire brand and insight teams to think differently.
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Bring an external lens that helps the organization learn not only from direct competitors, but also from adjacent categories, insurgent brands, and culturally relevant operators.
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Translate fragmented signals into crisp, actionable stories and implications for business partners and internal stakeholders.
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Identify where near-term competitor activity connects to broader marketplace, consumer, and cultural shifts.
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Integrate culture into competition (15%)
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Guide work that sits at the intersection of culture and competition, recognizing that some outputs may formally sit under cultural workstreams while still bringing the competitive environment to life.
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Specifically, help shape efforts like the Hotlist so they are leveraged not only as cultural readouts, but as culturally relevant views into competitive change.
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Ensure the team consistently connects marketplace activity to broader cultural momentum, rather than treating these as separate lenses.
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Build an integrated way of working across consumer, culture, and competition (15%)
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Reinforce a team model where consumer, culture, and competition are threads running through all major workstreams rather than standalone silos.
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Encourage collaboration across initiative owners so the team’s work feels connected, cumulative, and sharper in implication.
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Partner closely with FEI Leader and other stakeholders to ensure the team’s remit is delivered in a way that is both specialized and highly collaborative.
WHAT SUCCESS LOOKS LIKE
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The organization has stronger access to competitive inspiration that helps teams see what is changing and how to respond.
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The team consistently reflects an integrated lens across consumer, culture, and competition.
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The India team is better coached, better connected, and able to operate with less day-to-day oversight while maintaining high standards.
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Competitive intelligence is more proactive, sharper in implication, and more tightly connected to business action.
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Recurring deliverables such as Hotlist, Peer Pulse, and related monitoring outputs are elevated in clarity, integration, and strategic value.
REQUIRED QUALIFICATIONS
Experience
Min. years of related experience required:
8-9 years in consumer insights, strategy, brand/marketing strategy, trend/cultural intelligence, competitive intelligence
Preferred years of related experience:
9+ years of consumer insights experience in an agency or with a client working on in strategy, brand/marketing strategy, trend/cultural intelligence, competitive intelligence
PREFERRED QUALIFICATIONS
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Education – Master’s degree or MBA with specialization in Market research or Marketing
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Comfort with multiple data sources (quantitative, qualitative, cultural, behavioral, Euromonitor, social, Nielsen RMS, Panel, and internal tools) and integrating them seamlessly
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Must have strong experience in competitive intelligence, strategic insights, or external insights
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Signal translation: Demonstrates identifying meaningful shifts (consumer/cultural/marketplace) and turning them into implications, decisions, or partner direction
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Proven ability to lead and coach teams, especially in a matrixed or cross-geography model
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Excellent synthesis and storytelling skills, with the ability to turn disparate signals into clear business implications
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Strong judgment in connecting competitive, cultural, and consumer signals
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Ability to balance hands-on delivery with team leadership
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Comfort working across recurring reporting, strategic synthesis, and inspiration-oriented work
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Must have strong written and verbal communication skills to effectively interact with diverse stakeholders and team members globally
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Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
