ob Title: Performance Marketing Executive
Location: Mumbai (On-site)
Company: Dermalist – Premium Skincare, Haircare & Bodycare
About Us
Dermalist is a fast-growing premium skincare, haircare, and bodycare brand committed to delivering innovative, science-backed products. We are looking for a Performance Marketing Executive who is passionate about digital marketing, data-driven strategies, and scaling D2C brands.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms.
- Manage campaign budgets and ensure maximum ROI, ROAS, and customer acquisition.
- Monitor daily campaign performance and optimize based on key metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
- Develop audience targeting, retargeting, and lookalike audience strategies.
- Work closely with the Creative, Content, and Design teams to create high-performing ad creatives and landing pages.
- Conduct A/B testing for creatives, copy, audiences, and campaign strategies.
- Track website performance using Google Analytics (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, platform updates, and competitor strategies.
- Collaborate with the E-commerce team to improve website conversion rates and customer journey.
- Assist in planning promotional campaigns, product launches, and seasonal sales.
Requirements
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 1–3 years of hands-on experience in Performance Marketing, preferably in the Skincare, Beauty, Cosmetics, FMCG, or D2C industry.
- Strong knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
- Experience in campaign optimization, conversion tracking, and budget management.
- Understanding of customer acquisition, retention, remarketing, and funnel optimization.
- Analytical mindset with excellent problem-solving skills.
- Strong communication and teamwork abilities.
- Ability to work in a fast-paced, target-driven environment.
Preferred Skills
- Experience with Shopify or other E-commerce platforms.
- Knowledge of SEO, email marketing, and CRM tools.
- Familiarity with tools such as Hotjar, Microsoft Clarity, or similar analytics platforms.
- Experience working with beauty or skincare brands is an added advantage.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Click-Through Rate (CTR)
- Revenue generated from paid campaigns
- Lead/Sales Volume
- Website Traffic Growth
- Campaign ROI
Why Join Dermalist?
- Opportunity to work with a fast-growing premium skincare brand.
- Hands-on exposure to high-budget digital campaigns.
- Collaborative and creative work environment.
- Career growth and learning opportunities.
- Competitive salary and performance-based incentives.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
