DIGITAL MARKETING MANAGER – FB/META ADS
Company Overview
We at Socio Labs are a dedicated workaholic group who love the digital world. We craft fresh digital makeovers for your business. We work in cohesion, enjoying the entire journey from brainstorming sessions to the final outcome.
Our passionate team works as per client needs and demands. Our amalgamation of creativity and technology will restyle your websites, social media, ranking in search engine research, and bring you quality leads for efficient conversions. Using custom-tailored ideas and marketing solutions will help you climb the ladder of success in the digital space.
Role Overview
We are seeking a results-driven Digital Marketing Manager – FB/Meta Ads to strategize, execute, manage, and optimize paid advertising campaigns across Meta platforms, including Facebook and Instagram.
The ideal candidate should have strong hands-on experience with Meta Ads Manager, campaign strategy, audience targeting, budget management, performance analysis, lead generation, and conversion campaigns, with a proven ability to drive measurable results for clients.
Responsibilities
● Develop, create, and manage paid advertising campaigns across Facebook and Instagram.
● Plan and implement effective Meta Ads strategies based on client objectives and business goals.
● Set up campaigns effectively with appropriate objectives, budgets, audiences, placements, and conversion events.
● Manage and optimize Lead Generation, Sales, Purchase, and Conversion campaigns.
● Conduct audience research, targeting, retargeting, and lookalike audience creation.
● Monitor campaign performance regularly and optimize campaigns to improve ROI, CPL, CPA, ROAS, and conversions.
● Analyze campaign data, advertising trends, and performance metrics to identify opportunities for improvement.
● Develop and implement strategies for scaling successful campaigns while maintaining performance.
● Prepare and share campaign performance reports with actionable insights and recommendations.
● Stay updated with Meta Ads updates, industry trends, new features, and best practices.
● Work closely with the creative and content teams to develop performance-focused ad creatives and copies.
● Troubleshoot campaign-related issues and ensure campaigns are implemented correctly.
● Take ownership of campaign performance and contribute to overall client growth and revenue.
Required Qualifications & Skills
● Educational Background: Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field.
● Experience: 2–5 years of hands-on experience managing Meta/Facebook Ads campaigns with a strong track record of achieving measurable results.
● Meta Ads Expertise: In-depth knowledge of Meta Ads Manager, campaign setup, audience targeting, retargeting, campaign optimization, and scaling.
● Campaign Experience: Strong hands-on experience with Lead Generation, Sales, Purchase, and Conversion campaigns.
● Analytical Skills: Strong ability to analyze campaign data and metrics and make data-driven decisions.
● Budget Management: Experience managing and optimizing advertising budgets based on campaign objectives and performance.
● Performance Marketing: Strong understanding of key metrics such as ROAS, CPL, CPA, CTR, CPC, CPM, Conversion Rate, and Cost per Purchase.
● Communication Skills: Excellent written and verbal communication skills with the ability to clearly explain campaign performance and strategies.
● Problem-Solving: Ability to identify campaign performance issues and implement effective solutions.
● Creative Thinking: Ability to understand creative performance and provide actionable feedback to improve ad creatives and copies.
● Industry Knowledge: Strong understanding of current digital advertising trends, Meta updates, and performance marketing best practices.
● Certifications: Meta Blueprint Certification or similar credentials will be an added advantage.
● Additional Platform Experience: Experience with Google Ads, LinkedIn Ads, or other digital advertising platforms will be an added advantage.
What We Offer
● Competitive Salary: Aligned with industry standards and commensurate with experience.
● Professional Development: Opportunities for continuous learning and career advancement.
● Collaborative Environment: Work with a dynamic team passionate about digital marketing.
● Work Culture: Emphasis on work-life balance and professional growth.
Location: On-Site, Lajpat Nagar, Delhi
Candidate Requirement: Must be based in Delhi or willing to relocate
Commencing Date: Immediate – 15 Days
Working Hours: Full Time (10 AM to 7 PM)
Working Days: Monday to Friday
Salary: As per market standards
MUST HAVE OWN LAPTOP
IMMEDIATE JOINER ONLY
Pay: ₹30,000.00 - ₹65,000.00 per month
Application Question(s):
- How many years of hands-on experience do you have in Facebook/Meta Ads?
- Have you managed Meta Ads campaigns for E-commerce/Sales/Purchase?
- What is the highest monthly Meta Ads budget you have personally managed?
- What is your current/last drawn and your expected salary?
- Its mandatory to carry your own laptop, Do you have your own personal laptop that you can bring and use for work at the office?
Work Location: In person
