Experience: 8–15 Years
Employment Type: Full-Time
Job Summary
We are seeking an experienced and result-oriented Senior Marketing Manager to lead and execute strategic marketing initiatives for our real estate projects. The ideal candidate should have extensive experience in real estate marketing, brand management, digital campaigns, lead generation, and channel marketing. The role requires close collaboration with sales, digital agencies, and leadership to drive project visibility, customer engagement, and sales conversions.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for residential and commercial real estate projects.
- Plan and execute integrated marketing campaigns across digital, print, outdoor, and social media platforms.
- Drive qualified lead generation initiatives to support sales targets.
- Manage project launches, promotional campaigns, events, exhibitions, and property showcases.
- Coordinate with creative, digital marketing, media buying, PR, and advertising agencies.
- Monitor campaign performance and optimize marketing spend to maximize ROI.
- Strengthen brand positioning and ensure consistency across all communication channels.
- Collaborate with the sales team to create marketing collateral, presentations, brochures, and promotional materials.
- Conduct market research, competitor analysis, and customer behavior studies to identify growth opportunities.
- Manage digital marketing activities including SEO, SEM, social media marketing, email marketing, and marketing automation.
- Oversee website content, CRM campaigns, and online lead management.
- Prepare marketing budgets, forecasts, and performance reports for management.
- Lead and mentor the marketing team while ensuring timely execution of marketing initiatives.
Required Skills
- Strong understanding of real estate sales and marketing.
- Expertise in digital marketing, performance marketing, and lead generation.
- Experience in brand management and campaign planning.
- Knowledge of CRM platforms and marketing automation tools.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong analytical and decision-making abilities.
- Experience managing external agencies and vendor relationships.
- Budget planning and ROI analysis.
- Event management and project launch experience.
Preferred Qualifications
- MBA in Marketing or PGDM (preferred).
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Certifications in Digital Marketing (Google, Meta, HubSpot, etc.) are an added advantage.
Preferred Industry
- Real Estate Developers
- Residential & Commercial Real Estate
- Property Development
- Construction & Infrastructure
Key Competencies
- Strategic Marketing
- Brand Management
- Digital Marketing
- Performance Marketing
- Lead Generation
- Campaign Management
- Market Research
- Customer Acquisition
- CRM Management
- Budget Management
- Team Leadership
- Stakeholder Management
- Project Launch & Go-to-Market Strategy
This role is ideal for a marketing professional who has a proven track record of driving successful real estate marketing campaigns, increasing brand visibility, generating high-quality leads, and supporting business growth through innovative marketing strategies.
Pay: ₹21,364.43 - ₹88,798.02 per month
Work Location: In person
