The role is designed for a Digital Marketing professional with 2-3 years of experience, focusing on advanced campaign management, daily reporting, and optimisation. The candidate will be responsible for taking ownership of campaign performance, driving results through data-driven strategies, and working closely with cross-functional teams to ensure effective execution. This role demands expertise in digital ad campaign management, ad copy testing, and keyword segmentation, along with the ability to manage budgets, provide optimisation suggestions, and track performance metrics for continuous improvement.