Key Responsibilities:-
Brand Strategy & Stewardship:
- Lead the development and evolution of the brand by defining its positioning, messaging framework, brand voice, and visual identity, ensuring consistency across business units, geographies, and communication channels.
- Act as the custodian of the corporate brand by reviewing and governing all brand-related assets, ensuring strict adherence to brand standards across every internal and external touchpoint. Drive and expand the Brand Ambassador program to strengthen brand advocacy.
- Collaborate with Business Unit and Regional Marketing teams to adapt global messaging for local markets without diluting the core brand identity.
- Continuously refine and strengthen the brand's narrative around its strategic pillarsEngineering the Change, Engineer at Heart, and Purposeful. Agile. Innovation.to engage customers, prospective talent, and the engineering ecosystem.
- Establish measurable brand performance indicators, monitor brand health, and present actionable insights and performance reports to leadership.
Digital & Social Media Marketing:
- Lead the strategy and management of their digital presence across key social media platforms, including LinkedIn, Instagram, X (Twitter), YouTube, and emerging channels, ensuring a unified and impactful brand voice.
- Develop platform-specific content plans that reinforce the Engineer at Heart philosophy while increasing audience engagement among customers, prospects, industry influencers, and potential employees.
- Partner with Business Unit and Regional Marketing teams to promote campaigns, executive thought leadership, product announcements, and corporate initiatives across digital platforms.
- Own the digital content roadmap, including website content governance, ensuring messaging remains aligned with evolving brand positioning and business priorities.
- Analyze digital performance metrics, audience behavior, and campaign effectiveness to optimize content strategy and improve engagement.
- Evaluate and implement new digital platforms, technologies, and content formats that enhance brand visibility and audience reach.
Employer Branding & Employee Communications:
- Strengthen the Engineer at Heart employer value proposition by positioning the brand as the preferred destination for engineering talent across campuses and experienced professional markets.
- Design and execute employer branding initiatives that attract innovative, purpose-driven engineers aligned with the organization's values and mission.
- Partner with Human Resources to deliver employee engagement programs, recognition initiatives, and internal campaigns that reinforce organizational culture, employee pride, and belonging.
- Develop authentic storytelling through employee success stories, leadership perspectives, workplace experiences, and testimonials to showcase them as an employer of choice.
- Support HR communication strategies across the employee lifecycle, including onboarding, organizational announcements, milestones, and culture-building initiatives.
- Manage the internal communication calendar across newsletters, intranet, digital displays, leadership messages, and other communication channels to ensure timely and effective employee engagement.
Stakeholder & Cross-Functional Partnership:
- Collaborate with Business Unit Marketing teams to ensure brand messaging supports business objectives, go-to-market initiatives, and strategic campaigns.
- Work closely with Regional Marketing teams to balance global brand consistency with local market relevance.
- Partner with Sales, Corporate Communications, Digital Marketing, Analyst Relations, Human Resources, and other functional teams to execute integrated marketing initiatives.
- Provide strategic brand guidance, messaging support, and communication expertise to internal stakeholders across the organization.
Leadership & Marketing Operations:
- Lead and develop a high-performing marketing team responsible for brand management, digital marketing, and employer branding initiatives.
- Foster a culture of innovation, collaboration, accountability, and continuous improvement by setting clear objectives, coaching team members, and driving performance excellence.
- Manage the overall marketing budget across brand, digital, and employer branding functions, ensuring optimal resource allocation, measurable business impact, and strong return on investment.
