About Tooshmoda
Tooshmoda is the premium luxury fashion brand of Woolgold (India), focused on beautifully crafted scarves, shawls, stoles, and fashion accessories made from Cashmere, Silk, Merino Wool, Cotton, Linen, and other luxury natural fibres.
Our vision is to build a globally recognized fashion brand through exceptional design, storytelling, and digital marketing.
We are looking for an experienced Social Media & Brand Marketing Specialist who has successfully built or managed fashion, textile, home furnishing, or lifestyle brands in India.
Job Responsibilities
- Develop and execute social media strategies aligned with brand objectives.
- Build a premium luxury brand identity across digital platforms.
- Plan monthly content calendars.
- Create engaging campaigns for:
- Instagram
- Facebook
- Pinterest
- LinkedIn
- YouTube
- Coordinate professional product and lifestyle shoots.
- Create high-quality reels, stories, and short-form videos.
- Collaborate with photographers, designers, and influencers.
- Manage influencer marketing campaigns.
- Monitor trends and identify opportunities to grow brand awareness.
- Track KPIs including engagement, reach, website traffic, and conversions.
- Work with the website team to support product launches and seasonal campaigns.
- Run paid social media campaigns and optimize performance.
- Develop strategies to increase followers, engagement, and online sales.
Required Skills
- 3–7 years of experience in fashion or lifestyle marketing.
- Proven success managing premium fashion or textile brands.
- Strong understanding of luxury branding.
- Experience with Meta Ads Manager and Google Analytics.
- Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, or similar creative tools.
- Strong copywriting and storytelling skills.
- Excellent visual aesthetic and attention to detail.
- Experience working with content creators and influencers.
Preferred Industry Experience
Candidates who have worked with any of the following will be highly preferred:
- Fashion Brands
- Textile Manufacturers
- Home Furnishing Brands
- Apparel Companies
- Luxury Lifestyle Brands
- D2C Brands
- Premium Retail Brands
Experience building brands from the ground up will be a significant advantage.
Ideal Candidate
We are looking for someone who is:
- Creative and trend-aware
- Passionate about fashion and luxury branding
- Data-driven and performance-oriented
- Strong in visual storytelling
- Able to work independently and take ownership
- Skilled at transforming ideas into engaging digital campaigns
What We Offer
- Competitive salary with performance incentives
- Opportunity to shape and grow a premium fashion brand
- Creative freedom to execute innovative campaigns
- Long-term career growth in luxury fashion
- Collaborative and supportive work environment
Pay: From ₹10,021.78 per month
Work Location: Remote
