Content Marketer(B2B)
StratAI Building AI Advantage Systems for Manufacturing
Coimbatore | On-site | 2+ Years Experience | Full-Time
Rs. 3.6 LPA Fixed + Variable Incentive on Marketing Outcomes
About StratAI
StratAI is an official Claude Implementation Partner one of the first in India. We help mid-market manufacturers and niche consulting firms build AI Advantage Systems that create measurable businessimpact. Our clients are in industries like hydraulics, textiles, FMCG, and jewellery etc. solving real problems with AI. We're a small, focused team. Everyone here owns their function fully.
About the Role
This is a content marketing execution role. The founders set the marketing strategy the positioning, the priorities, the direction. Your job is to take that strategy and run it: produce the content, own the calendar, publish across channels, and make sure everything goes out on schedule, every single week, without fail.You won't be writing generic content, and you won't just be writing. You'll be executing an entire content marketing engine translating what StratAI actually does into content that reaches and resonates with business decision-makers in manufacturing and consulting, then getting it in front of them consistently. You'll work closely with the founders, use AI tools to produce at scale, and own execution end to end.
What You'll Execute
You'll turn founder strategy into a live, running content operation across these formats:
- LinkedIn Posts Founder voice posts, company updates, insight-led content, engagement posts
- Blogs — Long-form SEO-aligned articles rooted in StratAI's domain expertise
- Carousels — Structured, visual-first LinkedIn carousel scripts and copy
- Outbound Emails — Cold and warm email sequences for target manufacturing and consulting prospects
- White Papers — In-depth thought leadership documents on AI adoption in specific industries
- Reports — Structured findings and insights from StratAI's client implementations
- Video Scripts — Scripts for explainer videos, reels, and client-facing video content
- Marketing Posters — Copy and content for digital posters, event materials, and campaign creatives
- Training Decks — Structured PowerPoint presentations for Claude training sessions and client-facing AI literacy workshops
What You'll Own
You hold the entire end-to-end content marketing execution:
- The content calendar — planned, populated, sequenced, and executed on time every week
- Timelines and scheduling — you decide what goes out when, and you make it happen
- Publishing and distribution — across LinkedIn and other channels; you post, you don't just write
- Campaign execution — turning founder-defined campaigns into live, scheduled, published sequences
- Brief development — translating founder strategy, inputs, and client stories into structured content briefs
- Quality and consistency — every piece that goes out reflects StratAI's voice and standards
- SEO alignment — coordinating with our SEO agency to ensure blogs and long-form content target the right keywords
- Content versioning — repurposing one piece of content across multiple formats to maximise output
- Performance tracking — monitoring how content performs and feeding that back into execution
How You'll Work
StratAI runs on a documented content system. Founders provide the marketing strategy, strategic direction, client insights, and periodic briefs. You take that and convert it into a consistent, scheduled, published stream of content — owning every step from brief to live post.You'll use Claude (Anthropic's AI) as your primary writing and ideation tool — drafting, refining, repurposing, and scaling content production. Comfort with Canva for carousel and poster creation is expected.All content will be grounded in StratAI's actual work — not templated industry content. You'll interview founders, mine client case studies, and build content from real experience. As the role matures, repetitive parts of the workflow will be progressively automated with team support. You'll be part of building that system.
What We're Looking For
- 2+ years of content marketing or B2B content experience, ideally with ownership of execution (not just writing)
- Strong written English — clear, sharp, structured, no filler
- Demonstrated ability to write across formats — not just blogs or just social
- Proven ability to own and run a content calendar — plan, schedule, publish, and hit deadlines consistently
- Proficient in PowerPoint — can build clean, well-structured decks independently, not just edit existing ones
- Comfortable using Claude, Canva, or similar AI and design tools — or genuinely willing to learn fast
- Understands the difference between AI-assisted writing and AI-generated fluff — you bring the thinking, the tool brings the speed
- Comfortable executing a strategy set by others — you take direction and run with it, without needing the strategy handed to you piece by piece
- Manufacturing, industrial, or B2B tech exposure is a strong plus
- Highly disciplined — you own a calendar and you honour it
- Can work independently without daily supervision
What You'll Get
- ₹3.6 LPA fixed + performance-linked variable incentive tied to marketing outcomes
- Direct working relationship with founders
- Exposure to AI implementation work at the frontier of Indian industry
- A content system and marketing strategy to execute — not build from scratch
- Real growth path as StratAI scales its marketing function
- Coimbatore office — stable, professional environment
To Apply
Send the following to [email protected]
- 2–3 writing samples — at least one long-form and one short-form
- One PPT or deck sample — doesn't need to be polished, just shows you can structure a presentation
- A one-paragraph note on why this role interests you
**Applications without samples will not be considered.**
Pay: From ₹360,000.00 per year
Work Location: In person
