We are looking for an energetic and technically sound Sales Manager – Standard Systems to drive sales of our standalone laser machines used in marking, cutting, and welding applications. The role focuses on non-automated, off-the-shelf laser systems for industrial clients in automotive, aerospace, pharma, jewelry, tools, and fabrication sectors.
The candidate should be skilled in solution selling, technical demonstrations, client consultations, and managing the sales pipeline through CRM/ERP.
“Standard Systems” refers to:
- Laser Marking Machines (Fiber, UV, CO₂)
- Laser Cutting Machines (2D cutting, sheet & tube cutting)
- Laser Welding Machines (Handheld & table-top welders)
- Laser Cleaning Machine (Handheld & Standalone)
Excludes systems with robotic arms, conveyors, gantries, or customized automation.
- Promote and sell standard laser machines across assigned territories and verticals.
- Respond to inbound inquiries and conduct technical/product demonstrations.
- Maintain a pipeline of leads, quotations, and follow-ups using CRM/ERP (ERPNext preferred).
- Coordinate with inside sales, applications, and service teams for customer support.
- Achieve monthly and quarterly sales targets with proper forecasting and reporting.
- Attend industry exhibitions, technical seminars, and lead-generation events.
- Build and maintain relationships with dealers, OEMs, resellers, and end users.
- Provide market feedback for product development and pricing improvements.
- Degree/Diploma in Mechanical, Electronics, or related technical field.
- 3–7 years of sales experience in laser systems or capital equipment (preferred).
- Strong understanding of laser machine specifications, use-cases, and benefits.
- Ability to handle B2B customers, technical objections, and close sales.
- Familiar with quotation preparation, DAP/EXW terms, and costing structure.
- Excellent communication skills – written, verbal, and presentation.
- CRM / ERP: ERPNext, Zoho, Salesforce
- Office Suite: Google Workspace / MS Excel, Word, PowerPoint
- Familiarity with digital tools for remote demos, quotation tracking, and video walkthroughs
- 30–50% travel required across India (or assigned region)
- Site visits, customer trials, and trade shows included
- Competitive fixed salary + incentive structure
- Performance-based yearly bonus
- Training on laser technology and sales strategy
- Professional growth in a high-precision equipment market
