Brand Rion is looking for a Performance Marketing Executive to manage and grow the digital advertising performance of one of our client brands.
The selected candidate will be responsible for planning, creating, managing, optimizing, and reporting on Meta Ads and Google Ads campaigns. The role requires someone who understands paid advertising, campaign performance, audience targeting, and lead/sales growth.
Key Responsibilities
- Create, manage, and optimize advertising campaigns on Meta Ads Manager.
- Plan and manage Google Ads campaigns, including Search, Display, Shopping, and Performance Max campaigns, based on business requirements.
- Monitor daily campaign performance, ad spend, conversions, ROAS, CPA, CTR, CPC, and other key metrics.
- Identify opportunities to improve campaign performance and optimize budgets.
- Conduct audience research, competitor analysis, and keyword research.
- Work with the creative and content teams to develop effective ad creatives and campaign copies.
- Test different audiences, creatives, ad copies, landing pages, and campaign strategies.
- Track campaign results and prepare weekly and monthly performance reports.
- Coordinate with the Brand Rion team and the client to understand campaign goals and business requirements.
- Ensure timely execution and regular optimization of campaigns.
Required Skills
- Minimum 6 months of hands-on experience in Meta Ads and/or Google Ads.
- Good understanding of campaign setup, targeting, budgeting, optimization, and performance analysis.
- Ability to understand and improve metrics such as ROAS, CPA, CTR, CPC, CPM, conversion rate, and cost per lead.
- Basic understanding of Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Ability to analyze campaign data and make practical optimization decisions.
- Good communication and reporting skills.
- Strong ownership, attention to detail, and ability to manage campaigns independently.
Preferred Skills
- Experience working with e-commerce or D2C brands will be preferred.
- Knowledge of Amazon Ads, Flipkart Ads, Myntra Ads, or other marketplace advertising platforms will be an added advantage.
- Experience with product catalog ads, retargeting campaigns, remarketing, and conversion campaigns is preferred.
- Basic knowledge of landing-page optimization and e-commerce analytics is a plus.
What We Offer
- Hands-on experience managing real advertising budgets and campaigns.
- Opportunity to work with growing e-commerce and D2C brands.
- Exposure to Meta Ads, Google Ads, marketplace advertising, and e-commerce growth.
- Opportunity to work closely with the Brand Rion team and contribute directly to client growth.
Interested candidates can share their resume along with details of previous Meta and Google Ads campaigns managed, including relevant performance results or work samples.
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: In person
