Job Title: Field Marketing Manager – Electronics (Digi1)
Job Summary:
We are hiring a Field Marketing Manager who will work on-ground to identify new store locations, study customer buying behavior, and improve store footfall and sales. This role involves regular market visits and insights-driven decision-making.
Key Responsibilities:
Visit market regularly to identify potential new store locations
Analyze customer buying habits and preferences in different areas
Study reasons for low footfall and suggest improvements
Conduct competitor analysis (pricing, offers, store presence)
Plan and execute local marketing activities to increase walk-ins
Work with sales team and dealers to improve store performance
Ensure proper branding, display, and visibility in stores
Share field reports and insights with management
Requirements:
3–8 years experience in field marketing / retail marketing / trade marketing
Experience in consumer electronics or retail industry preferred
Strong understanding of local market and customer behavior
Comfortable with extensive field work and travel
Good analytical and communication skills
Qualification:
Graduate (MBA preferred)
Important Note:
This is a field-intensive role (daily market visits required)
Candidate should be comfortable traveling across assigned areas
Key Skills:
Field Marketing, Market Research, Retail Expansion, Customer Insights, Dealer Management, Store Location Analysis
Contact Pinky-8286059064
Email ID [email protected]
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
