Performance Marketing Specialist with 3+ years of experience in Meta Ads, Google Ads, E-commerce, Q-commerce, and WhatsApp Business API. Experienced in creating, managing, and optimizing high-performance digital marketing campaigns that drive sales, lead generation, and customer acquisition. Skilled in improving ROAS, managing advertising budgets, implementing conversion tracking, and analyzing campaign performance using data-driven strategies.
Job Responsibilities
- Planned, launched, and optimized Meta (Facebook & Instagram) Ads and Google Ads campaigns.
- Managed Search, Display, Shopping, Performance Max, and Remarketing campaigns.
- Monitored campaign performance and optimized ROAS, CPA, CPC, CTR, and conversion rates.
- Implemented Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Managed advertising budgets and delivered measurable business growth.
- Executed performance marketing campaigns for E-commerce and Q-commerce platforms, including Blinkit, Zepto, BigBasket, Amazon, and Shopify.
- Optimized product listings, promotions, and advertising strategies to increase online sales.
- Set up and managed WhatsApp Business API for customer engagement, chatbot automation, broadcast campaigns, and lead nurturing.
- Prepared weekly and monthly performance reports with actionable insights.
- Collaborated with designers, developers, sales teams, and clients to achieve marketing objectives.
Key Skills
- Meta Ads (Facebook & Instagram)
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- E-commerce Marketing
- Q-commerce Marketing
- Amazon & Shopify Marketing
- Blinkit, Zepto & BigBasket Ads
- WhatsApp Business API
- Marketing Automation
- Conversion Rate Optimization (CRO)
- A/B Testing
- Audience Targeting & Retargeting
- Budget Management
- Performance Reporting
- ROAS & ROI Optimization
- Lead Generation
- Digital Marketing Strategy
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
