Social Media Analyst
Location: Koratty, Kerala (On-site)
Experience: 2–5 Years
Employment Type: Full-time
About the Role
Webandcrafts is looking for a creative, analytical, and performance-driven Social Media Analyst to join our growing digital marketing team. In this role, you will be responsible for planning, executing, and analysing social media strategies that strengthen brand presence, increase audience engagement, and contribute to business growth.
If you're passionate about social media trends, content strategy, and data-driven decision-making, we'd love to hear from you.
Key Responsibilities
- Develop and execute social media strategies aligned with marketing and business objectives.
- Manage day-to-day activities across social media platforms, ensuring consistent brand communication.
- Plan and maintain a content calendar for social media campaigns and digital initiatives.
- Create engaging content, including captions, campaign ideas, blog topics, and promotional content.
- Monitor social media performance and prepare actionable reports with recommendations for improvement.
- Analyse campaign performance using tools such as Google Analytics, Google Search Console, and platform insights.
- Identify emerging trends, audience behaviour, and competitor activities to optimise performance.
- Work closely with the SEO, content, design, and marketing teams to deliver integrated digital campaigns.
- Support lead generation initiatives through organic and paid social media campaigns.
- Stay updated with the latest social media trends, platform updates, and best practices.
Required Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Digital Marketing, or a related field.
- 2–5 years of experience in social media management or digital marketing.
- Strong understanding of major social media platforms and their analytics tools.
- Hands-on experience with Google Analytics, Google Search Console, and social media management platforms.
- Excellent analytical and reporting skills with proficiency in Microsoft Excel, Word, and PowerPoint.
- Strong written and verbal communication skills with the ability to create engaging content.
- Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
- A collaborative mindset with strong problem-solving and organisational skills.
Preferred Skills
- Experience with paid social media campaigns and performance marketing.
- Basic knowledge of HTML/CSS is an added advantage.
- Familiarity with Canva, Meta Business Suite, LinkedIn Campaign Manager, or similar digital marketing tools is preferred.
Why Join Webandcrafts?
At Webandcrafts, you'll work with a collaborative team on diverse digital projects for clients across industries. We encourage innovation, continuous learning, and professional growth while providing opportunities to build impactful digital marketing campaigns.
If you're ready to grow your career in digital marketing and make a measurable impact through social media, we'd love to hear from you.
Apply today and become a part of the Webandcrafts team.
Pay: From ₹25,000.00 per month
Work Location: In person
