Job Purpose
The Marketing Head will be responsible for developing and executing marketing and business-development strategies to increase the company’s customer base, revenue, market presence, and brand visibility across logistics and supply chain services.
Key Responsibilities1. Business Development & Lead Generation
- Identify and develop new business opportunities in the logistics and supply chain sector.
- Generate qualified leads through market research, networking, client references, digital marketing and industry contacts.
- Develop new customers for FTL, Part Load, Express, Warehousing and other logistics services.
- Build and maintain a strong sales pipeline and ensure timely conversion of leads.
- Develop strategies to increase revenue and market share.
2. Marketing Strategy
- Develop and implement the company’s overall marketing strategy.
- Identify new markets, industries and customer segments for business expansion.
- Conduct regular market and competitor analysis.
- Develop promotional campaigns for logistics and supply chain services.
- Strengthen the company’s brand image and market positioning.
3. Customer Relationship Management
- Build and maintain strong relationships with key customers and decision-makers.
- Conduct regular client meetings and business reviews.
- Understand customer requirements and coordinate with internal teams to provide suitable logistics solutions.
- Focus on customer retention, repeat business and account growth.
- Handle important customer concerns and ensure timely resolution.
4. Sales & Revenue Growth
- Set monthly, quarterly and annual business-development targets.
- Monitor sales performance and ensure achievement of assigned targets.
- Develop pricing and commercial strategies in coordination with management.
- Prepare and negotiate proposals, quotations and commercial offers.
- Monitor conversion ratios, revenue, volumes and customer acquisition.
5. Team Management
- Lead, guide and motivate the marketing and business-development team.
- Set individual targets and review team performance regularly.
- Train team members on logistics products, customer handling and business-development techniques.
- Ensure proper follow-up of leads and opportunities by the team.
6. Digital & Brand Marketing
- Plan and manage digital marketing activities, including LinkedIn, social media, website and online campaigns.
- Coordinate development of company presentations, brochures, marketing materials and promotional content.
- Improve online visibility and brand awareness of the company.
- Generate leads through digital and B2B marketing activities.
7. Market Intelligence
- Track market trends, competitor pricing, service offerings and customer requirements.
- Identify opportunities for new products, routes and services.
- Provide regular market feedback and recommendations to management.
8. Coordination with Operations
- Work closely with Operations, Pricing, Finance and Customer Service teams.
- Ensure that customer commitments made during business development can be operationally delivered.
- Take feedback from customers and coordinate internally for service improvement.
9. Reporting & MIS
- Prepare weekly and monthly marketing and business-development reports.
- Monitor lead generation, conversion, revenue, customer acquisition and retention.
- Present performance updates and future business plans to management.
Pay: ₹50,000.00 - ₹75,000.00 per month
Work Location: In person
