Overview
We are looking for a full-stack Growth Marketing Specialist who blends performance marketing with organic growth expertise across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). This role requires a strong understanding of AI-driven search behavior and the ability to leverage AI tools to drive scalable lead generation and visibility across both paid and organic channels.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize paid campaigns across:
- Meta (Facebook & Instagram)
- TikTok Ads
- Google Ads (Search, Display, YouTube)
- Drive high-quality lead generation campaigns with strong CPL and conversion focus
- Build and optimize funnels (landing pages, forms, CRM integrations, WhatsApp flows)
- Run A/B tests across creatives, audiences, and funnels to improve performance
SEO + AEO + GEO (Next-Gen Organic Growth)
- Develop and execute SEO strategies (technical, on-page, off-page)
- Optimize content for Answer Engines (Google SGE, voice search, featured snippets)
- Structure content for Generative AI platforms (ChatGPT, Perplexity, etc.)
- Implement schema, structured data, and semantic SEO strategies
- Build topical authority through content clusters and internal linking
AI-Driven Marketing
- Leverage AI tools for:
- Content generation (blogs, ads, landing pages)
- Keyword research & search intent mapping
- Creative testing and variations
- Campaign optimization insights
- Stay updated on evolving AI search trends and adapt strategies accordingly
Analytics & Optimization
- Track and analyze performance across paid and organic channels
- Monitor KPIs: CPL, CAC, organic traffic, rankings, conversions
- Use tools like GA4, Search Console, and dashboards for reporting
- Continuously refine strategies based on data insights
Required Skills & Experience
- 3–6 years of experience in growth marketing / digital marketing
- Strong hands-on experience in:
- Meta Ads & TikTok Ads
- Google Ads (Search preferred)
- Proven experience in:
- Lead generation campaigns
- SEO strategy & execution
- Working knowledge of:
- AEO (featured snippets, voice search optimization)
- GEO (optimizing for AI-driven search engines)
- Familiarity with AI tools such as:
- ChatGPT, Jasper, Copy.ai
- Surfer SEO, Ahrefs, SEMrush
- Automation tools (Zapier, Make, etc.)
- Strong understanding of:
- Search intent, keyword clustering, content strategy
- Conversion funnels and CRO
Good to Have
- Experience in real estate / fintech / high-ticket lead generation
- Knowledge of programmatic SEO or scalable content systems
- Experience integrating AI into workflows (content, ads, analytics)
- Basic HTML/technical SEO understanding
Job Type: Permanent
Pay: ₹30,000.00 - ₹50,000.00 per month
Experience:
- uae lead generation: 2 years (Required)
Work Location: Remote
