Job Title: Meta Ads Executive
Location: Vile Parle (West), Mumbai
Job Type: Full-Time (Work From Office)
Working Hours: 9 Hours Shift
Job Summary
We are looking for a results-driven Meta Ads Executive to manage and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram). The ideal candidate should have hands-on experience in campaign planning, audience targeting, budget management, and performance optimization to generate quality leads and maximize ROI.
Key Responsibilities
- Plan, create, and manage Facebook and Instagram ad campaigns.
- Conduct audience research and build targeted campaigns.
- Monitor campaign performance and optimize for better results.
- Perform A/B testing on creatives, ad copies, and audience segments.
- Track key metrics such as CPC, CTR, CPL, ROAS, and conversions.
- Manage daily and monthly advertising budgets efficiently.
- Coordinate with the creative and content teams for ad creatives and copy.
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated with Meta advertising policies and industry trends.
- Ensure campaigns achieve lead generation and revenue targets.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of experience managing Meta Ads campaigns.
- Strong understanding of Facebook Ads Manager and Meta Business Suite.
- Experience with Pixel setup, Conversion API, and event tracking.
- Knowledge of audience segmentation, retargeting, and lookalike audiences.
- Basic understanding of Google Analytics and Excel.
- Strong analytical and communication skills.
Preferred Skills
- Experience in healthcare, dental, or service-based marketing is an advantage.
- Ability to manage multiple campaigns simultaneously.
- Creative thinking with a data-driven approach.
Benefits
- Competitive Salary
- Career Growth Opportunities
- Supportive Work Environment
- Paid Leave & Company Benefits
Work Location: Vile Parle (East), Mumbai
Work Mode: Work From Office
Shift: 9 Hours (Full-Time)
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
