Key Responsibilities
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Develop and maintain relationships with doctors, clinics, nursing homes, hospitals, and other referral partners.
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Conduct regular field visits to meet referral sources and promote hospital services.
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Identify new referral opportunities and generate business leads.
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Coordinate with internal departments to ensure smooth patient referrals and service delivery.
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Organize CME programs, health camps, awareness sessions, and marketing events.
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Track referral data and prepare daily, weekly, and monthly MIS reports.
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Monitor competitor activities and provide market intelligence.
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Ensure achievement of referral targets and business growth objectives.
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Address queries and concerns of referral partners promptly and professionally.
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Maintain updated records of referral doctors and partner organizations.
Key Skills & Competencies
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Excellent communication and interpersonal skills.
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Strong networking and relationship management abilities.
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Good presentation and negotiation skills.
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Knowledge of healthcare services and hospital operations.
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Proficiency in MS Office (Excel, Word, PowerPoint).
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Ability to work independently and achieve targets.
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Strong analytical and reporting skills.
Educational Qualification
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Bachelor's degree in Marketing, Business Administration, Healthcare Management, or any related field.
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MBA in Marketing/Healthcare Management will be preferred.
Experience
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3–6 years of experience in Referral Marketing, Hospital Marketing, Business Development, or Healthcare Marketing.
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Experience in handling doctor referrals and institutional relationships will be preferred.
Key Performance Indicators (KPIs)
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Number of active referral partners managed.
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Growth in referral business and patient volume.
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New referral sources added.
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Achievement of monthly/quarterly targets.
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Number of promotional activities/CMEs conducted.
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Referral partner satisfaction and retention.
Preferred Industry
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Multi-specialty Hospitals
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Healthcare Chains
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Diagnostic Centers
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Specialty Clinics
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Healthcare Service Providers
