Job Description
Position: Google Ads Specialist
Experience: 2 to 5 years
Location: Vadodara
Work Mode: Work from office
Timings: Monday to Friday, 8:00 AM to 5:00 PM
Weekends: Saturday and Sunday off
Salary: ₹20,000 – ₹40,000 per month (based on experience, skills, and practical knowledge)
About the Role
We are looking for a Google Ads Specialist with strong practical knowledge of Search campaigns, lead generation, campaign optimisation, and conversion tracking.
This is a hands-on role for someone who understands how search intent translates into enquiries and how campaigns should be structured, monitored, and improved over time.
The person should be comfortable managing campaigns independently, analysing performance, identifying issues, testing improvements, and making informed optimisation decisions.
What You Will Do
- Plan, set up, manage, and optimise Google Ads campaigns
- Structure campaigns and ad groups based on keywords and search intent
- Conduct keyword research and identify relevant high-intent opportunities
- Review search terms and manage positive and negative keywords
- Write and optimise ad copy for relevance and conversions
- Manage bids, budgets, bidding strategies, targeting, and campaign settings
- Monitor performance and optimise based on key campaign metrics
- Identify underperforming campaigns, keywords, ads, and targeting areas
- Set up, review, and troubleshoot conversion tracking
- Work with Google Tag Manager and Google Analytics where required
- Ensure leads and conversions are being tracked accurately
- Review landing page relevance and recommend improvements where needed
- Carry out competitor and market research
- Test campaign structures, ads, keywords, and bidding approaches
- Prepare clear performance reports and communicate key findings
- Maintain organised records of campaign changes, tests, and results
- Identify opportunities to improve lead quality and cost per conversion
What We Are Looking For
- 2 to 5 years of hands-on Google Ads experience
- Strong understanding of Google Search campaigns and lead generation
- Good knowledge of keyword intent, match types, bidding, budgets, and conversion metrics
- Ability to interpret campaign data and make practical performance decisions
- Understanding of Quality Score, Ad Rank, impression share, and campaign relevance
- Working knowledge of Google Ads conversion tracking
- Familiarity with Google Analytics and Google Tag Manager
- Strong attention to detail and a structured approach to campaign management
- Ability to manage day-to-day campaign responsibilities independently
- Clear communication and confidence working with performance data
Good To Have
- Experience with service-based or lead generation businesses
- Experience with different Google Ads bidding strategies
- Experience setting up conversion tracking through Google Tag Manager
- Familiarity with enhanced conversions and lead tracking
- Understanding of landing page and conversion rate optimisation
- Basic understanding of SEO and search behaviour
- Experience managing multiple campaigns or accounts
Perks and Benefits
- Competitive salary with growth opportunities
- Monday to Friday working
- Stable working hours with flexibility where needed
- Paid leaves including casual, sick, and public holidays
- Supportive and open work culture
- Learning and development support
- Exposure to projects across multiple international markets
Career Growth
- Senior Google Ads Specialist
- Performance Marketing Specialist
- PPC Lead
- Performance Marketing Manager
Our Culture
We are a young and dynamic team that values creativity, respect, and collaboration. We encourage new ideas and give you the freedom to experiment. Everyone here has a voice, and we believe in growing together.
Interview Process
- Resume shortlisting
- Short introductory call
- Final interview
- Quick decision & offer letter
How to Apply
Interested candidates can:
- Apply directly through Indeed OR
- Email your resume and portfolio (social media links, posts, reels, or designs you’ve created) to [email protected] with Subject line: Application – Digital Marketing Specialist
Steps Ahead
Selected candidates will be contacted soon.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
