Job Description: Influencer Marketing Executive
Position: Influencer Marketing Executive
Experience: 1-3 years
Location: Kirti Nagar, Delhi
Department: Marketing
Employment Type: Full-time
Company Description
Sneakare is a New Delhi-based fastest-growing sneaker care brand, built for people who genuinely love what they are wearing on the foot. We market premium, no-nonsense products — cleaning kits, insoles, suede care, and storage solutions — designed to help sneaker fans protect what they paid for and wear what they love, longer. We started small, made it to Shark Tank India, and haven't slowed down since. Our team is young, fast-moving, and obsessed with getting things right — whether that's a product formula, a listing copy, or a customer interaction. We care about quality over shortcuts, ownership over excuses, and learning over ego.
Job Overview:
We are looking for a proactive, organized, and creative Influencer Marketer to lead and manage our influencer marketing efforts. This role goes beyond outreach and coordination — you’ll be responsible for end-to-end campaign execution, developing influencer marketing strategies, managing barter and paid collaborations, and driving engagement through authentic partnerships.
You will work closely with the marketing team to amplify brand awareness, product visibility, and audience growth through meaningful influencer collaborations.
Key Responsibilities:
- Influencer Discovery & Outreach: Identify and engage relevant, emerging, and high-potential creators aligned with the brand, proactively building relationships and securing partnerships ahead of market trends and rising creator costs.
- Influencer Marketing Strategy: Assist in planning and developing influencer marketing strategies that support product launches, campaigns, and seasonal promotions.
- Campaign Management: Coordinate influencer participation in advertising campaigns, product promotions, and long-term brand partnerships.
- Barter & Paid Collabs: Handle influencer collaborations, both barter and paid including outreach, negotiation, execution, and deliverables tracking.
- Briefs & Scripts: Draft clear influencer briefs, scripts, and campaign guidelines to ensure brand consistency and effective messaging.
- Giveaway Execution: Plan and manage influencer-led giveaways to boost engagement, followers, and reach.
- Relationship Management: Build and maintain strong relationships with influencers to encourage long-term partnerships.
- Performance Tracking: Monitor and evaluate the effectiveness of influencer campaigns using KPIs (reach, engagement, conversions), and compile reports for internal review.
Requirements:
- 1–3 years of experience in influencer marketing, social media coordination, or brand partnerships
- Solid understanding of social media platforms (Instagram, YouTube, TikTok, etc.) and current influencer trends
- Strong understanding of creator ecosystems, influencer trends, and emerging social media personalities across relevant platforms
- Proven ability to identify high-potential influencers early and build partnerships that deliver strong ROI
- Highly proactive, resourceful, and execution-oriented mindset with a strong sense of ownership and urgency
- Passion for internet culture, social media trends, and staying ahead of what's next in the creator economy
- Excellent communication, negotiation, and interpersonal skills
- Strong time-management and multitasking abilities
- Experience with influencer marketing tools (e.g., Upfluence, AspireIQ, GRIN, or similar)
- Ability to work independently, stay organized, and meet deadlines in a fast-paced environment
- Passion for consumer brands, fashion, streetwear, or sneaker culture is a plus
Interested Candidates can apply n [email protected] with their Portfolio.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
