Business Development Manager
We are looking for a Business Development Manager who will take ownership of generating and converting business opportunities through digital marketing channels, seminars, events, and a business development team.
The ideal candidate will be responsible for driving the complete business development process — from generating leads through Instagram, Facebook, LinkedIn, Google and other digital platforms, to coordinating with the marketing team, guiding calling executives, conducting seminars, and monitoring lead-to-client conversion.
Key Responsibilities
1. Digital Business Development & Lead Generation
- Drive business development through Instagram, Facebook, LinkedIn, Google and other digital platforms.
- Identify suitable target audiences, markets and business opportunities.
- Work closely with the Marketing Team to plan and execute campaigns for lead generation.
- Review campaign performance and recommend improvements to increase lead quality and conversion.
- Explore new digital channels and innovative methods for generating qualified business leads.
2. Lead Management & Conversion
- Take ownership of the complete lead management process from lead generation to conversion.
- Coordinate with calling executives and guide them on lead follow-up, communication and conversion strategies.
- Monitor the status of leads and ensure timely follow-up.
- Identify reasons for lead drop-offs and implement corrective actions.
- Develop and maintain an effective lead follow-up and conversion process.
3. Team Leadership
- Lead, guide and monitor the Business Development and Calling Team.
- Set targets and performance expectations for team members.
- Conduct regular review meetings and provide guidance to improve individual and team performance.
- Train team members on lead handling, communication, follow-up and conversion.
- Coordinate with different teams to ensure smooth execution of business development activities.
4. Seminars, Events & Business Activities
- Plan, coordinate and execute seminars, workshops, webinars and business events for lead generation and brand building.
- Coordinate with internal teams, speakers, marketing personnel and other stakeholders for successful execution of events.
- Develop strategies to convert seminar and event participants into potential clients.
- Track and report the leads and conversions generated through each event.
5. Business Development Reporting & Analytics
- Prepare and present weekly Business Development Reports.
- Track key performance indicators such as:
- Number of leads generated
- Lead source/channel
- Cost per lead
- Number of qualified leads
- Calling and follow-up status
- Conversion rate
- Cost per conversion
- Number and value of new clients
- Performance of individual team members
- Analyze data to identify trends, challenges and opportunities.
- Provide actionable recommendations to management based on business development performance.
6. Coordination with Marketing Team
- Work closely with the Marketing Team to align marketing campaigns with business development objectives.
- Provide feedback on lead quality and campaign performance.
- Coordinate content, campaigns, promotional activities and events based on business development requirements.
- Ensure marketing-generated leads are properly followed up and converted by the business development team.
Requirements
- Proven experience in Business Development, Sales, Digital Marketing or a similar role.
- Experience in managing or leading a business development/sales/calling team.
- Good understanding of Instagram, Facebook, LinkedIn, Google Ads and other digital lead-generation channels.
- Strong understanding of lead generation, lead nurturing and conversion processes.
- Experience in organizing or coordinating seminars, workshops, webinars or business events will be an advantage.
- Strong analytical skills with the ability to understand lead cost, conversion cost, conversion rates and campaign performance.
- Excellent communication, presentation, negotiation and interpersonal skills.
- Strong team-management and coordination abilities.
- Ability to work with targets, deadlines and performance metrics.
- Good proficiency in Excel/Google Sheets and business reporting.
- Ability to multitask, prioritize activities and take ownership of results.
Key Performance Expectations
The selected candidate will be expected to take ownership of business development results, not merely lead-generation activities.
Performance will be evaluated based on:
- Quality and quantity of leads generated
- Cost per lead
- Lead-to-client conversion rate
- Cost per conversion
- Revenue generated through business development activities
- Seminar/event-generated leads and conversions
- Calling team productivity
- Overall business development team performance
The role is ideal for a result-oriented professional who can connect digital marketing, lead generation, calling, seminars and sales conversion into one effective business development system.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
Work Location: In person
