Job Description – Meta Ads Executive
Job Title: Meta Ads Executive
Location: Noida Sector 3, Uttar Pradesh
Employment Type: Full-Time
Salary: ₹18,000 – ₹30,000 per month
Experience Required: 1–2 Years
About the Role
We are looking for a performance-driven Meta Ads Executive to join our Digital Marketing team. The ideal candidate should have hands-on experience managing Facebook and Instagram advertising campaigns, generating high-quality leads, and optimizing campaigns to achieve business objectives. This role is best suited for someone who is analytical, creative, and passionate about performance marketing.
Key Responsibilities
- Plan, create, and manage advertising campaigns across Facebook and Instagram using Meta Ads Manager.
- Develop campaign strategies for lead generation, conversions, brand awareness, and engagement.
- Define target audiences, campaign objectives, budgets, placements, and bidding strategies.
- Monitor campaign performance and optimize ads to improve lead quality and maximize ROI.
- Conduct A/B testing for ad creatives, ad copy, landing pages, and audience segments.
- Track and analyze campaign performance using metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rates.
- Implement retargeting and remarketing campaigns to improve conversions.
- Coordinate with content writers, graphic designers, and video editors to create high-performing creatives.
- Prepare daily, weekly, and monthly campaign performance reports with actionable insights.
- Stay updated with Meta Ads platform updates, algorithm changes, and industry trends.
Required Skills
- Hands-on experience managing Meta Ads campaigns for lead generation and conversions.
- Strong knowledge of Meta Ads Manager and Meta Business Manager.
- Expertise in audience targeting, custom audiences, lookalike audiences, and retargeting.
- Good understanding of Meta Pixel, Conversion API, and event tracking.
- Basic knowledge of Google Analytics and campaign performance analysis.
- Strong analytical, reporting, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously and achieve performance targets.
- Excellent communication, coordination, and time management skills.
Eligibility Criteria
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- Minimum 1–2 years of hands-on experience in Meta Advertising.
- Experience running lead generation campaigns is highly preferred.
- Digital Marketing certifications will be an added advantage.
Preferred Candidate Profile
- Data-driven mindset with a focus on campaign optimization and performance.
- Creative thinker with a strong understanding of customer behavior and digital advertising trends.
- Ability to work independently and take ownership of campaign performance.
- Passionate about digital marketing and paid advertising.
What We Offer
- Competitive salary package.
- Growth-oriented and collaborative work environment.
- Flexible work culture.
- Paid leave and other employee benefits.
- Opportunity to manage high-budget performance marketing campaigns.
- Continuous learning and career growth opportunities in Digital Marketing.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
