Department: Marketing
Experience: 2–5 Years
Employment Type: Full-Time
About the Role
We are looking for a data-driven and performance-focused Meta Performance Marketing Executive to manage and scale paid advertising campaigns across Meta platforms (Facebook & Instagram). The ideal candidate should have hands-on experience in campaign strategy, media buying, audience targeting, creative testing, and performance optimization for D2C and e-commerce brands.
You will be responsible for driving customer acquisition, improving return on ad spend (ROAS), and scaling campaigns profitably while collaborating closely with the creative, content, and e-commerce teams.
Key ResponsibilitiesCampaign Management
- Plan, launch, and manage Meta advertising campaigns across Facebook and Instagram.
- Manage campaigns for customer acquisition, retargeting, remarketing, and retention.
- Allocate and optimize daily advertising budgets.
- Monitor campaign performance and make data-driven optimization decisions.
Performance Optimization
- Optimize campaigns based on KPIs such as ROAS, CPA, CAC, CTR, CPC, CPM, and Conversion Rate.
- Continuously test audiences, creatives, placements, bidding strategies, and campaign structures.
- Scale winning campaigns while maintaining profitability.
- Identify performance bottlenecks and implement corrective actions.
Creative Strategy
- Work closely with the Graphic Designer and Video Editor to develop high-performing ad creatives.
- Prepare creative briefs based on performance insights.
- Continuously test new ad formats, messaging, hooks, and UGC concepts.
- Drive A/B testing across creatives, copy, and landing pages.
Analytics & Reporting
- Monitor campaign performance using Meta Ads Manager, Google Analytics (GA4), and Shopify analytics.
- Prepare daily, weekly, and monthly performance reports.
- Analyze customer acquisition costs and lifetime value.
- Present actionable insights to improve campaign performance.
Audience & Funnel Management
- Build and manage custom audiences, lookalike audiences, and remarketing campaigns.
- Understand the complete customer journey and optimize every stage of the marketing funnel.
- Improve conversion rates through audience segmentation and funnel optimization.
AI & Automation
- Leverage AI tools to accelerate campaign planning, copy generation, audience research, reporting, and creative ideation.
- Use AI-powered insights to improve campaign performance and testing velocity.
- Stay updated with Meta's AI features and emerging performance marketing tools.
Cross-Functional Collaboration
- Coordinate with the E-commerce Operations team to monitor inventory and product availability.
- Work with the Creative team to ensure a consistent pipeline of fresh ad creatives.
- Collaborate with founders and marketing leadership to achieve growth targets.
Required Skills
- Strong hands-on experience with Meta Ads Manager.
- Deep understanding of D2C and e-commerce performance marketing.
- Strong analytical and problem-solving skills.
- Knowledge of attribution models and conversion tracking.
- Experience with Pixel, Conversion API (CAPI), and event tracking.
- Ability to manage multiple campaigns simultaneously.
- Excellent understanding of marketing funnels and customer acquisition.
Preferred Skills
- Experience with Shopify.
- Working knowledge of Google Analytics (GA4).
- Familiarity with Google Ads is a plus.
- Experience with tools such as Triple Whale, Hyros, or similar analytics platforms.
- Comfortable using AI tools like ChatGPT for analysis, reporting, and campaign ideation.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2–5 years of experience managing Meta Ads for D2C or e-commerce brands.
- Experience handling monthly ad budgets of ₹10 lakh+ is preferred.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Purchase (CPP)
- Cost Per Lead (where applicable)
- Revenue Generated
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Budget Utilization Efficiency
- Creative Testing Velocity
- Campaign Scaling Success
What We Offer
- Opportunity to work with fast-growing D2C brands.
- Ownership of marketing campaigns with significant budgets.
- A collaborative, data-driven work culture.
- Exposure to the latest tools, AI-powered marketing workflows, and growth strategies.
- Career growth based on performance and impact.
Ideal Candidate
The ideal candidate is analytical, growth-oriented, and passionate about performance marketing. They understand that successful media buying goes beyond launching campaigns—it requires continuous testing, optimization, and collaboration with creative and operations teams. If you enjoy scaling brands through data-backed decisions, experimentation, and innovative marketing strategies, we'd love to have you on our team.
Pay: From ₹25,000.00 per month
Work Location: In person
