The Digital Marketing Executive is responsible for planning, executing, and monitoring digital marketing campaigns to enhance brand awareness, generate leads, and support business growth. The role involves managing social media platforms, website content, online advertising, SEO, and performance analytics.
Key Responsibilities:
- Plan and execute digital marketing campaigns across various online platforms.
- Manage and update the company's social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.).
- Create engaging content, including posts, banners, videos, and promotional materials.
- Monitor and respond to social media messages, comments, and inquiries.
- Optimize website content for Search Engine Optimization (SEO).
- Execute and monitor Google Ads, Meta Ads, and other paid advertising campaigns.
- Coordinate with internal departments for marketing requirements and promotional activities.
- Conduct market research and competitor analysis
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills
- Strong knowledge of SEO, SEM, Google Analytics, and Google Ads.
- Excellent photography and videography (camera handling) skills for capturing high-quality promotional content.
- Proficiency in photo and video editing using tools such as Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Lightroom, CapCut, and similar platforms.
- Ability to create engaging reels, short-form videos, and marketing content for social media platforms.
- Strong understanding of framing, lighting, composition, and visual storytelling.
- Experience in shooting and editing corporate videos, product videos, interviews, and event coverage.
Benefits:
- Commuter assistance
- Food provided
- Paid sick time
Work Location: In person
