Industry: Photography & Creative Services
Employment Type: Full-Time
Location: Manikonda, Hyderabad
Experience: 1–3 years in social media management, digital marketing, content creation, or a related field
Job Summary
We are looking for a creative and results-driven Social Media Manager to manage and grow our photography studio’s online presence. The ideal candidate will have a strong understanding of Instagram, Facebook, YouTube, and other social platforms, along with a passion for photography, visual storytelling, and digital marketing.
The Social Media Manager will be responsible for planning content, creating engaging posts and reels, managing social media accounts, increasing audience engagement, generating leads, and strengthening the studio’s brand presence.
Key Responsibilities
- Manage the studio’s social media accounts, including Instagram, Facebook, YouTube, and Google Business Profile.
- Develop and execute a monthly social media content calendar.
- Create and publish engaging Reels, posts, stories, carousels, and short-form videos.
- Coordinate with photographers and editors to collect high-quality photos and video content.
- Showcase weddings, events, portraits, maternity shoots, pre-wedding sessions, and other studio work.
- Write creative captions, headlines, and calls-to-action that encourage engagement and inquiries.
- Respond to comments, messages, and customer inquiries promptly and professionally.
- Monitor social media trends, viral content, hashtags, audio trends, and competitor activity.
- Increase followers, engagement, reach, brand awareness, and qualified leads.
- Plan and execute social media campaigns and promotional activities.
- Collaborate with the sales team to convert social media inquiries into potential bookings.
- Maintain a consistent brand identity, tone, and visual style across all platforms.
- Track and analyze social media performance using platform insights and analytics.
- Prepare monthly reports covering reach, engagement, follower growth, leads, and conversions.
- Coordinate with designers, photographers, videographers, and external creators when required.
- Manage influencer collaborations and local promotional partnerships.
- Stay updated with Instagram and social media algorithm changes and emerging trends.
Content Creation Responsibilities
- Shoot and edit basic behind-the-scenes content using a smartphone/camera.
- Create engaging Reels and short-form videos.
- Edit videos using tools such as CapCut, Canva, Adobe Premiere Pro, or similar software.
- Create attractive social media graphics and promotional creatives.
- Develop creative concepts for seasonal campaigns, offers, festivals, and special occasions.
- Repurpose existing photography and video content into multiple social media formats.
Key Skills & Qualifications
- Bachelor’s degree or equivalent qualification in Marketing, Communications, Media, or a related field preferred.
- 1–3 years of experience in social media management or digital marketing.
- Strong knowledge of Instagram, Facebook, YouTube, and other major social platforms.
- Good understanding of Reels, Stories, hashtags, trends, engagement, and social media algorithms.
- Excellent content-writing and communication skills.
- Basic photography and videography skills are an advantage.
- Experience with Canva, CapCut, Adobe tools, or similar editing software.
- Strong creative sense and attention to visual quality.
- Ability to identify trends and create content quickly.
- Good organizational and time-management skills.
- Ability to work independently as well as with a creative team.
- Passion for photography, fashion, weddings, events, or visual storytelling is a plus.
Key Performance Indicators (KPIs)
- Monthly follower growth
- Reach and impressions
- Engagement rate
- Reel/video views
- Number of qualified leads generated
- Social media inquiries
- Lead-to-booking conversion
- Content consistency and posting frequency
- Website/profile visits
- Performance of paid and organic campaigns
Ideal Candidate
The ideal candidate is creative, trend-aware, proactive, and passionate about visual content. They should be able to turn the studio’s photography work into engaging social media content that builds the brand, attracts potential clients, and generates bookings.
Pay: ₹15,000.00 - ₹25,000.00 per month
Experience:
- Content strategy: 1 year (Required)
- Meta Ad Manager: 1 year (Required)
Work Location: In person
