Plan and execute digital marketing campaigns across Meta (Facebook & Instagram), Google, LinkedIn, and other digital platforms.
- Generate quality student leads through organic and paid marketing activities.
- Manage social media accounts and create engaging content.
- Monitor and optimize advertising campaigns to improve ROI.
- Conduct SEO activities to improve website visibility and search rankings.
- Manage email marketing and lead nurturing campaigns.
- Create and publish content including blogs, social media posts, videos, and promotional materials.
- Analyze campaign performance and prepare weekly/monthly reports.
- Coordinate with the admissions and sales teams to improve lead conversion rates.
- Experience in Education, EdTech, Study Abroad, or Online Learning industries.
- Knowledge of CRM platforms such as Bitrix24, Zoho, or HubSpot.
- Experience with Marketing Automation tools.
- Video editing and content creation skills.
Key Performance Indicators (KPIs)
- Lead Generation Targets
- Cost Per Lead (CPL)
- Website Traffic Growth
- Social Media Engagement
- Lead-to-Enrollment Conversion Rate
- Return on Marketing Investment (ROMI)
Pay: ₹5,000.00 - ₹15,000.00 per month
Work Location: In person
