SEO Specialist

Job details

Key Responsibilities

Develop and implement comprehensive SEO strategies aligned with overall marketing goals.
Conduct keyword research, competitor benchmarking, and market analysis to identify opportunities for organic growth.
Optimise on-page, off-page, and technical SEO elements from site architecture to content structure.
Oversee content optimisation and collaborate with content teams to ensure SEO best practices across blogs, landing pages, and website assets.
Manage link-building and outreach strategies to enhance domain authority.
Use analytical tools (Google Analytics, Search Console, SEMrush, Ahrefs) to monitor performance and generate actionable insights.
Drive local SEO strategies and manage listings across Google My Business and other directories.
Work with developers to ensure SEO-friendly site structure, schema markup, and page speed optimisation.
Track, measure, and report KPIs from organic traffic and rankings to lead quality and conversions.
Stay updated with algorithm changes, emerging SEO trends, and evolving best practices.
Collaborate with performance and creative teams for an integrated marketing approach.

Key Skills & Competencies

Proven track record in growing organic traffic and ranking competitive keywords.
Deep knowledge of Google algorithms, keyword intent, and search behaviour.
Expertise in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.
Strong understanding of HTML, CSS, and website architecture.
Experience with PHP/WordPress.
Strategic mindset with the ability to translate insights into long-term plans.
Excellent analytical, reporting, and communication skills.
Strong collaboration and project management abilities.
Creative flair for content optimisation and storytelling with SEO intent.

Preferred Qualifications

Pay: ₹200,000.00 - ₹350,000.00 per year

Application Question(s):

Work Location: In person