Our Client is one of India's leading event and exhibition companies with over three decades of experience in conceptualizing and executing some of the country's largest government, sports, cultural and public events.
We are looking to associate with an experienced Freelance Social Media & PR Manager who can partner with us on a project basis for high-profile government events across India. Deepali Designs
Experience
- 7-10 years in Social Media, Digital Communications or Public Relations
- Currently working as an independent freelancer or consultant
- Prior experience handling Government, PSU, Tourism, Infrastructure, Sports, Cultural or Large Public Events preferred
- Agency background will be an advantage
Role & Responsibilities
The selected professional will work closely with our leadership, creative, content and event execution teams to:
Social Media Strategy
- Develop complete social media strategy for each event
- Create platform-wise communication plans
- Recommend content buckets and storytelling formats
- Develop launch, build-up, live-event and post-event communication plans
- Prepare monthly/content calendars
- Recommend influencer collaborations wherever relevant
Campaign Conceptualisation
- Brainstorm campaign themes and hashtags
- Suggest engaging content ideas
- Develop audience engagement plans
- Recommend contests, interactive campaigns and digital activations
Creative Direction
Coordinate with graphic designers, video editors and content writers for:
- Static creatives
- Motion graphics
- Reels
- Event teasers
- Promotional videos
- Daily event updates
- Live content ideas
Presentation & Client Interaction
- Prepare professional social media strategy presentations
- Present ideas confidently to clients and government officials
- Participate in strategy meetings whenever required
PR Strategy
- Develop media outreach strategy
- Identify relevant media publications
- Draft PR plans
- Coordinate with PR agencies where required
- Prepare:
- Press Releases
- Media Advisories
- Media Kits
- Event Notes
- Key Messaging Documents
Event-time Responsibilities
Support the team during event execution by:
- Supervising real-time content publishing
- Coordinating photographers and videographers
- Ensuring live coverage across platforms
- Monitoring engagement
- Managing quick approvals
Analytics & Reporting
- Track campaign performance
- Measure engagement and reach
- Prepare post-event reports
- Recommend improvements for future campaigns
Desired Skills
- Excellent English communication
- Strong presentation skills
- Understanding of government communication protocols
- Knowledge of Instagram, Facebook, LinkedIn, X and YouTube
- Familiarity with Meta Business Suite and analytics tools
- Ability to work under tight deadlines
- Strong creative thinking and storytelling ability
Preferred Experience
Experience working on one or more of the following:
- Government Events
- Tourism Campaigns
- Sports Events
- National Conferences
- Expos & Exhibitions
- Cultural Festivals
- Public Outreach Campaigns
- Ministry/PSU projects
Engagement
- Freelance / Project-based Association
- Flexible working model
- Travel for meetings and event execution whenever required
- Opportunity to work on marquee national projects
Work Location: Hybrid remote in Delhi
