KRA1
Development of applicators
Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.
Implementing Vikas schedules
Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level
KRA2
Customer service :
Customer service by providing effective customer care to enhance customer loyalty & satisfaction
Visiting & supervising sites for better execution of job
Finding solutions to the customers problems & issues
Attending product & execution related complaints
KRA3
Demand generation
Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan
Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential
Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval
Providing handy samples of various white cement applications, new products to retail team for promotion through retail network
Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.
Conducting purity campaigns to educate our customers and enhancing the brand image
KRA4
Attending Customer Quality Complaints:
To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer.
Visit to site and physically examine the application sites.
To organize testing of product through R&D.
Feedback to Customer & CASC Head.
Regular testing of product through independent laboratory.
CRM
KRA5
CRM: CRM & appraising the management regarding competitors activities
Organizing and conducting factory visits of applicators to ensure their loyalty
Providing technical support to direct users & helping them in getting better quality for maintaining good relations
Monitoring competitors product quality by collecting samples and sending the same to factory for analysis
Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis
Training
Organizing and conducting training sessions for team members for white cement applications, new products
Solving the product & applications related problems & queries of team members on a regular basis.
KRA6
Training
Organizing and conducting training sessions for team members for white cement applications, new products.
Solving the product & applications related problems & queries of team members on a regular basis