Digital Marketing Executive
1–4 Years of Experience
Company
Blessing Softtech (OPC) Private Limited
Location
Viman Nagar, Pune – 411014
Job Type
Full-Time (Immediate Joiners Preferred)
Job Summary
We are seeking a results-driven Digital Marketing Executive with 1–4 years of experience in SEO, SEM, social media marketing, email marketing, and content strategy to plan, execute, and optimize campaigns that drive brand awareness, engagement, and conversions.
Key Skills
SEO, SEM, Google Ads, Meta Ads Manager, Google Analytics (GA4), PPC, Social Media Marketing, Email Marketing, Content Strategy, Keyword Research, SEMrush/Ahrefs, Mailchimp, HubSpot, A/B Testing, Marketing Automation, Canva, Adobe Creative Suite, WordPress, Shopify, HTML/CSS Basics, Copywriting, Analytics & Reporting.
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns across SEO, SEM, email, social media, and display advertising.
- Manage and grow the company's presence across social media platforms (Instagram, LinkedIn, Facebook, X, etc.).
- Create, curate, and manage engaging content for websites, blogs, social media, and email campaigns.
- Monitor and analyze website traffic and campaign performance using Google Analytics, Google Ads, and Meta Ads Manager.
- Conduct keyword research and implement on-page/off-page SEO strategies to improve organic rankings.
- Design and run A/B tests to optimize landing pages, ad creatives, and email campaigns.
- Collaborate with design and content teams to produce marketing materials such as banners, videos, and graphics.
- Manage the digital marketing budget and ensure cost-effective allocation across channels.
- Track ROI, prepare performance reports, and present insights and recommendations to stakeholders.
- Stay current with the latest digital marketing trends, tools, and platform algorithm changes.
- Ensure brand consistency and messaging across all digital touchpoints.
- Follow Agile/Scrum practices where applicable, including sprint planning and campaign retrospectives.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Good to Have
- 1–4 years of hands-on experience in digital marketing.
- Google Ads and Google Analytics certifications.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking with strong attention to detail.
- Ability to work independently and meet project deadlines.
- Must be have own laptop of working.
Benefits
- Competitive salary and performance bonuses
- Career growth and learning opportunities
- Health benefits
- Flexible working hours
- Collaborative work environment
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
