We are looking for a creative and trend-savvy Social Media Manager with experience in the cosmetics or beauty industry. The ideal candidate should have a strong understanding of cosmetics products, their usage, customer pain points, and practical beauty solutions. The candidate must be highly skilled in Canva and capable of creating engaging content that builds brand awareness and drives audience engagement.
Key Responsibilities
· Plan, create, and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
· Design visually engaging posts, reels, stories, creatives, and campaign materials using Canva.
· Create educational and promotional content around cosmetics, skincare, beauty products, and customer solutions.
· Demonstrate strong knowledge of cosmetic product usage, ingredients, beauty concerns, and product recommendations.
· Stay updated with beauty trends, viral content formats, and competitor activities.
· Develop content calendars and maintain posting schedules.
· Coordinate with founders, marketing teams, and designers for campaigns and launches.
· Write engaging captions and social media copy that align with brand voice.
· Monitor analytics, engagement, and campaign performance and provide improvement suggestions.
· Manage influencer collaborations and customer engagement when required.
Required Skills & Qualifications
· 1–2 years of experience in Social Media Management.
· Prior experience in the cosmetics, beauty, or skincare industry is mandatory.
· Strong proficiency in Canva (must be able to create professional creatives independently).
· Understanding of cosmetics usage, beauty routines, skincare concerns, and solution-based content creation.
· Knowledge of Instagram growth strategies, reels, trends, and content planning.
· Good communication and copywriting skills.
· Basic understanding of social media analytics and performance tracking.
· Creative mindset with attention to visual aesthetics.
Preferred Qualifications
· Experience with short-form video editing tools.
· Familiarity with influencer marketing.
· Photography or beauty content creation experience is a plus.
What We’re Looking For
· Passion for beauty and cosmetics.
· Strong creativity and trend awareness.
· Ability to think from a customer’s perspective and create problem-solving content.
· Self-driven individual who can work independently and take ownership.
Job Type: Full-time
Work Location: On-site – Nagpur
Pay: ₹18,338.11 - ₹25,201.35 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
