About the Company
AECORD is a digital platform connecting customers, professionals and brands in the architecture, engineering, construction and operations (AECO) ecosystem. Our marketplace includes brand profiles, product catalogs, seller onboarding and partnership programs designed to help construction-related brands reach architects, contractors, developers and project owners.
Role Summary
We are looking for a Head of Supply & Brand Partnerships to grow the seller and brand side of our marketplace. This role requires deep familiarity with construction-related products, materials and brands — and the ability to onboard sellers, build rich brand and product catalogs, and expand our Marketing Partner Program. You will work closely with leadership to define supply strategy and execute brand sign-ups across key categories.
Key Responsibilities
- Lead seller registration and onboarding — identify, recruit and activate brands, distributors and sellers in construction-related categories.
- Build and maintain brand profiles, product listings and catalogs on the platform with accurate specifications, categories and commercial information.
- Develop category strategy across construction materials, building products, finishes, MEP, tools and related segments.
- Drive growth of the AECORD Marketing Partner Program — structure offerings, pitch to brands and close partnership agreements.
- Leverage industry networks to sign up national and regional brands; maintain a pipeline of target accounts by category and geography.
- Work with marketing and product teams to ensure brand pages, catalogs and partner assets are complete and market-ready.
- Coordinate with operations on seller verification, documentation and go-live processes.
- Provide market intelligence on brands, pricing trends, category gaps and competitive landscape.
- Support campaigns, launches and co-marketing initiatives with partner brands.
- Track supply-side KPIs — seller registrations, active brands, catalog completeness and partner program conversions.
Required Qualifications
- Bachelor’s degree in Architecture, Civil Engineering, Construction Management, Business or a related field.
- 6–10 years of experience in construction procurement, supply chain, brand partnerships or marketplace supply roles.
- Strong knowledge of construction-related products, materials and brands across major categories (e.g. cement, steel, tiles, sanitaryware, paints, MEP, hardware, modular systems).
- Demonstrated experience onboarding sellers, brands or vendors onto a platform, catalog or distribution network.
- Existing relationships or credible access to brands, manufacturers and distributors in the construction industry.
- Strong business development and negotiation skills.
- Ability to structure partnership programs and present value propositions to brand and sales leadership.
- Comfort working with CRM tools, spreadsheets and basic catalog / CMS workflows.
- Excellent communication in English; Hindi and regional languages are a plus.
Preferred Qualifications
- Professional background in architecture or civil engineering with subsequent commercial or supply-chain experience.
- Experience at construction supply, B2B marketplace or infra-commerce companies (e.g. OfBusiness, Infra.Market, Material Tree or similar).
- Experience building or managing product catalogs for technical or specification-driven categories.
- Familiarity with architect, contractor and developer channels in India.
- Understanding of brand marketing, trade schemes and channel partner programs in building materials.
- MBA or equivalent business qualification is a plus.
How to Apply: Send your resume and a brief note on brands or categories you have onboarded or managed (scale, approach, outcome) to [email protected] with the subject line Head of Supply & Brand Partnerships.
Pay: From ₹60,000.00 per month
Work Location: In person
