Senior Digital Marketing & SEO Executive / Manager
Company: The Skin Art Clinic
Industry: Dermatology | Aesthetic Medicine | Skincare
About The Skin Art
The Skin Art is a premium dermatologist-led aesthetic clinic dedicated to providing world-class skin, hair, and cosmetic treatments using advanced technology and evidence-based dermatology. We are looking for an experienced Digital Marketing professional who can independently drive our online presence, generate quality patient leads, and strengthen our brand across digital platforms.
Key ResponsibilitiesDigital Marketing
- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
- Develop strategies to increase patient enquiries, appointments, and revenue.
- Monitor campaign performance and continuously improve ROI.
SEO
- Plan and execute comprehensive On-Page, Off-Page, and Technical SEO.
- Improve website rankings for high-intent dermatology and cosmetic treatment keywords.
- Perform keyword research and competitor analysis.
- Monitor website health, indexing, Core Web Vitals, and organic traffic growth.
Performance Marketing
- Manage Google Ads, Meta Ads, remarketing campaigns, and lead generation campaigns.
- Optimize ad creatives, audience targeting, budgets, and conversion rates.
- Reduce Cost Per Lead (CPL) while improving lead quality.
Website Management
- Coordinate with website developers for updates, landing pages, blogs, and UI improvements.
- Improve website conversion rate and user experience.
- Ensure website content is SEO-friendly and regularly updated.
Social Media Marketing
- Plan monthly content calendars.
- Coordinate with photographers, videographers, designers, and doctors for engaging content.
- Grow engagement and followers organically.
- Monitor trends and implement innovative marketing ideas.
Analytics & Reporting
- Track KPIs using Google Analytics, Google Search Console, Meta Business Suite, and other tools.
- Prepare weekly and monthly performance reports.
- Recommend data-driven improvements.
Brand Building
- Build The Skin Art as one of the leading aesthetic clinics in North India.
- Work on reputation management and Google Reviews.
- Identify new digital growth opportunities and partnerships.
Required Skills
- Strong expertise in SEO (On-page, Off-page & Technical SEO)
- Google Ads & Meta Ads
- Google Analytics & Search Console
- Performance Marketing
- Website Optimization
- Local SEO (Google Business Profile optimization)
- Keyword Research
- Lead Generation
- Content Marketing Strategy
- Social Media Marketing
- Email & WhatsApp Marketing
- Excellent analytical and communication skills
Preferred Experience
- 3–6+ years of experience in Digital Marketing.
- Prior experience in Dermatology, Aesthetic Clinics, Healthcare, Luxury Brands, Wellness, Beauty, or Skincare will be highly preferred.
- Proven record of improving website rankings and generating quality leads.
- Experience managing marketing budgets and achieving measurable ROI.
Education
- Bachelor's Degree in Marketing, Business, Digital Marketing, Mass Communication, or related field.
- Google Certifications and Digital Marketing certifications will be an added advantage.
What We're Looking For
We are looking for a highly experienced and result-oriented professional who takes ownership of digital growth. The ideal candidate should be proactive, analytical, creative, and capable of independently planning and executing marketing strategies that increase patient footfall, strengthen brand visibility, and deliver measurable business results.
If you are passionate about building premium healthcare brands and have a proven track record in digital marketing and SEO, we'd love to hear from you.
Working Days: Monday to Saturday
Location: Hazratganj, Lucknow
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
