About The Media Ant:
The Media Ant is a 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.
This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.
The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.
Job Description
- Plan, execute, and optimize digital marketing campaigns on Google Ads and Meta Ads
- Ensure flawless campaign execution and performance improvement
Drive measurable results using Google Analytics insights
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Day-to-Day Work:
Day-to-day work and responsibilities include but are not limited to:
- Campaign Planning & Execution
- Manage day-to-day planning and execution of Google Ads and Meta Ads campaigns
- Setup and optimize Google Ads & Meta Ads campaigns
Analyze data in Google Analytics
- Platform & Vendor Management:
- Build relationships with direct digital ad partners and vendors
Ensure access to best inventory and pricing
- Create campaign reports, Budget summaries, Competitive analysis reports
Convert data from Google Analytics / Excel into PowerPoint insight
Required Skills & Experience:
- 1–2 years of experience in digital marketing
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics
- Strong understanding of CPC, CPM, CPA, ROAS
- Strong analytical and problem-solving skills
- Good communication and presentation skills
