About Us
Incredible Heart is a cardiology practice serving the greater St. Louis area. We're expanding our services and need a performance-focused digital marketer to help patients find us when they're searching for heart care.
What You'll Do
- Manage and optimize our Google Business Profile and local citations across health directories (Healthgrades, Zocdoc, WebMD, etc.)
- Run and optimize Google Search Ad campaigns for cardiology services, fully within Google's healthcare advertising policies
- Track phone call and form submission conversions back to specific keywords using CallRail and GA4 or Similar tool.
- Write SEO-optimized content — service pages, location pages, FAQs — targeting high-intent local searches
- Build and maintain Google Tag Manager tracking across our website
- Report on cost-per-lead, local rankings, and campaign ROI on a weekly/monthly basis
What We Require
- Local SEO: Hands-on experience with Google Business Profile, citation building, and geo-targeted keyword strategy for US regional markets
- Google Ads: Experience managing search campaigns for medical practices with working knowledge of Google's healthcare ad policies and restricted categories
- HIPAA Awareness: Understanding of US patient privacy guidelines — particularly how they apply to website forms, tracking pixels, and ad targeting
- Analytics & Attribution: Proven experience with CallRail (or equivalent), GA4, GTM, and keyword-level conversion reporting
Nice to Have
- Prior cardiology or specialty medical practice experience
- Familiarity with Healthgrades, Zocdoc, or NPI-related directories
- BrightLocal, Whitespark, or SEMrush Local experience
- Google Ads and/or GA4 certification
Compensation
Competitive — Contract. Details discussed during the offer stage.
Pay: ₹18,000.00 - ₹20,000.00 per month
Benefits:
Work Location: Remote
