Job Title: Product Marketing Manager
Location: Hyderabad/Kolkata | Work From Office (WFO)
Shift/Working Hours: US Shift | 3 PM-12 AM
Employment Type: Full-time
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e-Learning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.
We are seeking a result-oriented Product Marketing Manager to drive NetCom Learning's strategic growth across key product portfolios, including Microsoft, Cisco, AWS, and Google Cloud learning solutions.
This role owns end-to-end product-aligned demand generation and GTM initiatives, translating product value propositions into measurable pipeline and revenue impact.
Success in this role means driving high-performing campaigns, leading cross-functional execution, delivering data-backed insights to leadership, and mentoring a growing Product Marketing team.
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Ownership of high-impact product GTM and demand-generation initiatives across global technology learning solutions.
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Direct exposure to leadership-level decision-making and strategic planning.
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Opportunity to shape scalable marketing frameworks and mentor emerging talent.
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Strong visibility and career growth within a fast-evolving, AI-driven learning ecosystem.
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Design and lead digital and offline demand-generation campaigns to drive qualified pipeline growth.
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Own and execute product-aligned GTM strategies and internal execution roadmaps.
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Develop ICP-based targeting, messaging, and campaign positioning strategies.
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Optimize campaign performance using analytics such as CPL, ROAS, and conversion metrics.
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Introduce innovative demand channels, including webinars, product launch campaigns, co-marketing programs, and virtual/in-person events.
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Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances teams.
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Act as the internal owner for product marketing initiatives, escalations, and performance reviews.
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Mentor and guide Product Marketing Executives to ensure high-quality execution.
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Align demand programs with sales targets to improve lead-to-opportunity conversion.
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Support sales enablement with industry insights, product positioning, and solution messaging.
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Track and analyze product trends, competitor activities, customer insights, and market opportunities.
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Own dashboards, CRM insights, and ROI-driven performance reporting for leadership.
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Product marketing & GTM strategy
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B2B demand generation & campaign execution
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Cross-functional stakeholder leadership
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Campaign analytics, reporting & ROI optimization
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Sales enablement & pipeline acceleration
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Market intelligence and competitive analysis
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Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
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3–5+ years of experience in Product Marketing, B2B demand generation, GTM strategy, or product marketing roles.
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Experience working with cloud or technology products (Microsoft, AWS, Cisco, GCP preferred).
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Opportunity to work with industry-leading experts and global technology ecosystems.
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Exposure to cutting-edge learning, cloud, and AI-driven solutions.
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Collaborative, inclusive, and high-growth work culture.
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Ongoing professional development and leadership growth opportunities.
