GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.
GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.
Role Summary:
We are looking for a results-driven and strategic PPC Lead to manage paid advertising campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate will lead a team of PPC specialists, develop high-performing campaign strategies, optimize advertising spend, and ensure exceptional ROI for clients across multiple industries.
Key Responsibilities:
- Develop and implement paid media strategies aligned with client goals.
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Plan campaigns across Google, Meta, LinkedIn, and other advertising platforms.
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Conduct keyword, audience, and competitor research to maximize campaign performance.
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Monitor and optimize campaigns to improve ROI, conversions, and overall performance.
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Manage budgets, bidding strategies, and campaign quality.
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Perform A/B testing and implement data-driven improvements.
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Lead, mentor, and support the PPC team.
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Allocate tasks, review campaign performance, and ensure timely delivery.
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Collaborate with Creative, Content, SEO, and Web teams for integrated campaigns.
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Understand client objectives and recommend effective advertising strategies.
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Present campaign performance reports and optimization plans.
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Build strong client relationships and address campaign-related queries.
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Analyze campaign data using Google Analytics, Looker Studio, and advertising platforms.
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Prepare regular performance reports with actionable insights.
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Track KPIs and recommend improvements based on campaign performance.
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Stay updated with industry trends, platform updates, and AI-driven advertising tools.
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Identify process improvements and maintain best practices.
Take ownership of campaign quality, deadlines, and client satisfaction.
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Education: Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or related field.
Experience: 5–8+ years in PPC/Performance Marketing with agency experience preferred.
Skills & Competencies:
Google Ads Certification, Meta Blueprint Certification (preferred)
Google Analytics (GA4), Tag Manager
Team leadership, Budget management, Excellent client communication
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Opportunity to lead high-budget campaigns
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Performance incentives
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Collaborative work environment
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Career growth opportunities
