Digital Marketing Intern
Company: Igrade Education
Duration: 3 Months
Location: Thane
Employment Type: Internship
About Igrade Education
Igrade Education is an EdTech company focused on helping students and working professionals make the right decisions regarding higher education and online degree programs. We work with leading universities and provide end-to-end support to students throughout their admission journey.
Job Overview
We are looking for a Digital Marketing Intern who is enthusiastic about digital marketing, social media, content creation, and online campaigns.
This is a 3-month hands-on internship where you will work closely with the marketing team and gain practical experience in executing digital marketing activities, generating leads, creating content, and analyzing campaign performance.
Key Responsibilities
- Assist in planning and executing digital marketing campaigns.
- Manage and create content for Instagram, Facebook, LinkedIn, WhatsApp and other digital platforms.
- Create engaging social media posts, reels, stories and promotional creatives.
- Assist in running and monitoring Meta Ads and Google Ads campaigns.
- Research competitors, market trends and audience behavior.
- Support lead generation activities through digital marketing campaigns.
- Monitor campaign performance and prepare basic performance reports.
- Assist with SEO, keyword research and website content optimization.
- Coordinate with the sales and pre-sales teams to understand lead quality and campaign performance.
- Track important marketing metrics such as leads, CPL, engagement, conversions and ROI.
- Explore new digital marketing strategies to improve brand visibility and lead generation.
Required Skills
- Basic understanding of Digital Marketing and Social Media Marketing.
- Good communication and writing skills.
- Basic knowledge of Canva or similar design tools.
- Familiarity with Instagram, Facebook and LinkedIn.
- Basic understanding of Meta Ads / Google Ads is an advantage.
- Good analytical and research skills.
- Willingness to learn and experiment with new marketing strategies.
- Ability to work in a fast-paced and target-oriented environment.
Who Can Apply?
- Students or freshers pursuing BBA, MBA, B.Com, Marketing, Mass Communication or related fields.
- Candidates looking to build a career in Digital Marketing, Performance Marketing or Social Media Marketing.
- Candidates with prior experience in managing social media pages or running campaigns will have an added advantage.
What You Will Learn
During the 3-month internship, you will get practical exposure to:
Month 1 – Foundation
- Digital marketing fundamentals
- Social media management
- Content creation
- Canva and creative development
- Competitor & market research
Month 2 – Execution
- Lead generation campaigns
- Meta Ads fundamentals
- Google Ads fundamentals
- Campaign optimization
- Lead quality analysis
Month 3 – Performance
- Campaign reporting
- Conversion tracking
- Performance analysis
- Lead generation strategy
- Developing independent marketing campaigns
Performance Expectations
The intern will be evaluated based on:
- Quality and consistency of content
- Lead generation contribution
- Campaign performance
- Social media growth and engagement
- Reporting and data analysis
- Creativity and initiative
- Ability to learn and execute independently
Why Join Igrade Education?
- Hands-on experience in a growing EdTech environment
- Opportunity to work on real digital marketing campaigns
- Exposure to lead generation and performance marketing
- Learn directly from the marketing and sales team
- Opportunity for Pre-Placement Offer (PPO) based on performance
- Certificate of Internship upon successful completion
Ideal Candidate
We are looking for someone who is creative, curious, energetic and hungry to learn. If you enjoy social media, content, marketing and experimenting with new ideas, this internship can be a great starting point for your digital marketing career.
Pay: ₹8,086.00 - ₹12,000.00 per month
Benefits:
Work Location: In person
