Job Title: Meta Ads Lead Generation Specialist
Job Summary
We are looking for a results-driven Meta Ads Lead Generation Specialist to plan, execute, optimize, and scale Facebook and Instagram advertising campaigns. The ideal candidate should have hands-on experience in generating high-quality leads while maintaining target CPL (Cost Per Lead) and maximizing ROI.
Key Responsibilities
- Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
- Generate qualified leads through lead forms, landing pages, and WhatsApp campaigns.
- Research and define target audiences based on demographics, interests, and behaviors.
- Develop campaign strategies to improve lead quality and reduce Cost Per Lead (CPL).
- Conduct A/B testing on creatives, ad copy, headlines, and audiences.
- Monitor campaign performance daily and optimize budgets, bids, and placements.
- Analyze campaign data and prepare daily, weekly, and monthly performance reports.
- Coordinate with the creative team for high-performing ad creatives and videos.
- Implement and monitor Meta Pixel and Conversion API for accurate tracking.
- Build Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
- Ensure lead data is accurately integrated into the CRM.
- Stay updated with Meta advertising policies, algorithm changes, and industry best practices.
Required Skills
- 1–3+ years of experience managing Meta Ads.
- Strong understanding of Meta Ads Manager and Business Manager.
- Experience with lead generation campaigns and conversion optimization.
- Knowledge of Meta Pixel, Conversion API, and event tracking.
- Familiarity with CRM tools and lead management processes.
- Strong analytical skills and ability to interpret campaign metrics.
- Excellent communication and problem-solving skills.
- Proficiency in Microsoft Excel or Google Sheets.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Cost Per Lead (CPL).
- Lead-to-sale conversion rate.
- Return on Ad Spend (ROAS), where applicable.
- Click-Through Rate (CTR).
- Conversion Rate.
- Campaign optimization efficiency.
- Budget utilization.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Meta Certified Digital Marketing Associate or similar certification is an advantage.
- Experience in healthcare, Ayurveda, NGO or lead-generation businesses is preferred.
Note: Interested candidates can call us 7303037891 and whatsapp at 9711182526.
Pay: ₹35,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
