Marketing Coordinator
Position Overview:
This position assists in the coordination and administration of local subsidiary marketing activities.
Reporting: Marketing Manager
Location: Goregaon, Mumbai, India
Key Responsibilities:
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Support the development and execution of marketing and advertising strategies aligned with business objectives.
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Assist in implementing the annual marketing plan for the India region.
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Coordinate and execute brand marketing campaigns across multiple channels.
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Drive best-in-class in-store marketing execution across multiple channels.
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Maintain marketing reports, trackers, databases, and other administrative documentation.
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Build and regularly update databases of hairstylists, barbers, retailers, distributors, and resellers in the region.
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Coordinate market research activities including surveys, sampling programs, and mystery shopping initiatives.
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Conduct market visits to identify customer needs, branding opportunities, ATL/BTL opportunities and gather competitive insights.
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Coordinate with external vendors and agencies for the development of marketing collateral and promotional materials.
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Support E-commerce marketing activities including campaign execution, product page optimization, promotional planning, and improving online visibility to drive sales and strengthen brand presence.
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Assist in planning and executing brand participations in regional events, trade shows, exhibitions, seminars, roadshows, webinars, and training programs.
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Manage onboarding, scheduling, and coordination of Wahl Educators and training programs.
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Analyze sales and market data to generate insights and recommend marketing opportunities.
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Support trade marketing initiatives and monthly promotional schemes.
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Coordinate with regional product teams for new product opportunities based on market insights and customer feedback.
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Coordinate Wahl Education initiatives in liaison with Marketing Manager, APAC Digital and Social Media Supervisor.
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Drive the Wahl Ambassador program across India. Identify and onboard new ambassadors and track their deliverables.
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Assist with the enrolment, training calendar, and day-to-day management of Wahl Educators in India region. E.g., Barber trainings, looklearns, One-on-one trainings, online trainings.
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Managing execution of influencer programmes, track their KPI's, analyse and report.
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Perform data analysis on PSI data on a regular basis, and share insights with the team, where needed.
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Work with external agencies including project scopes and expenditure.
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Development of compelling trade schemes to support channel sales on monthly basis.
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Analyze the data points to identify product needs for India market supported with voice of customers and coordinate the same with Regional Product Team for launch.
SkillsExperience
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2-4 years of experience in a marketing or brand coordination role.
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Experience in retail, FMCG, consumer goods, beauty, or personal care industry is preferred.
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Strong understanding of brand marketing, trade marketing, and campaign execution.
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Exposure to digital marketing, social media, influencer marketing, and e-commerce initiatives.
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Excellent communication and interpersonal skills.
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Strong organizational and project coordination abilities.
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Analytical mindset with experience working on reports and marketing data.
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Proficiency in Microsoft Excel, PowerPoint, Word, and Microsoft Teams.
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Ability to manage multiple projects and work collaboratively with cross-functional teams.
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Self-motivated, proactive, and solution-oriented.
Qualifications:
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Bachelor's degree in Marketing, Business Administration, or a related discipline.
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MBA in Marketing will be an added advantage.
Competencies
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Action Orientated
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Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
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Collaborates
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Build partnerships and work collaboratively with others to meet shared objectives.
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Optimizes Work Process
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Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
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Demonstrates Self Awareness
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Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
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Values difference
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Recognizes the value that different perspectives and cultures bring to the organization.
Why Wahl?
For over 100 years, Wahl has been a global leader in professional grooming products trusted by barbers, hairdressers, and consumers worldwide. As a fourth-generation family-owned company, we continue to innovate while staying true to our core values of quality, collaboration, and customer focus.
When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.
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