Location: Hyderabad Experience: 4+ Years
About the Role Medvarsity is looking for a highly analytical and results-driven Google Ads Specialist to join our growth team. In this role, you will own the end-to-end strategy, execution, and optimization of our Google Ads campaigns to drive high-quality leads and customer acquisition for our healthcare education programs.
We are looking for a modern marketer who doesn't just rely on traditional bidding strategies, but actively leverages AI tools to work smarter, test faster, and scale efficiently. If you love diving into data, communicating insights clearly, and maximizing ROI, we want you on our team.
Key Responsibilities
Campaign Management: Plan, build, and execute comprehensive Google Ads campaigns across Search, Display, YouTube, and Performance Max.
AI Integration: Leverage AI tools (e.g., ChatGPT, Gemini, or native ad-platform AI) for ad copywriting, audience insights, keyword expansion, and predictive analytics.
Data & Analytics: Monitor daily campaign performance, analyze key metrics (CPA, ROAS, CTR, Conversion Rate), and make data-backed decisions to optimize budget allocation.
A/B Testing: Continuously test ad creatives, copy, landing pages, and bidding strategies to improve conversion rates and lower acquisition costs.
Conversion Tracking: Ensure flawless tracking and attribution using Google Analytics 4 (GA4), Google Tag Manager (GTM), and CRM integrations.
Reporting & Communication: Translate complex data into clear, actionable reports. Communicate campaign performance, bottlenecks, and growth opportunities effectively to marketing leadership and cross-functional teams.
Minimum Qualifications
Experience: 4+ years of hands-on, proven experience managing and scaling high-budget Google Ads campaigns.
Analytical Mindset: Exceptional ability to interpret data, spot trends, and execute optimizations based on strict CPA and ROAS targets.
Communication Skills: Excellent verbal and written communication skills, with the ability to explain technical marketing concepts to non-technical stakeholders.
AI Proficiency: Demonstrated experience using generative AI and automation tools to enhance marketing workflows and ad performance.
Certifications: Current Google Ads certifications (Search, Display, Measurement, etc.) are highly preferred.
Added Advantages (Bonus Points)
Hands-on experience managing and scaling Meta Ads (Facebook & Instagram).
Experience planning and executing Email Marketing campaigns or lead-nurturing sequences.
Familiarity with the Ed-Tech or Healthcare sector.
