Key ResponsibilitiesDigital Marketing & Social Media
- Assist in planning and executing digital marketing campaigns across Facebook, Instagram, LinkedIn, Google Ads, and YouTube.
- Create and schedule social media posts, reels, stories, and promotional content.
- Monitor social media engagement and respond to basic inquiries.
- Track campaign performance and prepare reports on key metrics.
Lead Generation & Admissions Support
- Assist in managing student leads generated through various marketing channels.
- Coordinate with the admissions team to ensure timely follow-up on inquiries.
- Maintain and update lead databases and CRM systems.
- Support student engagement activities to improve conversion rates.
Content Creation
- Create marketing collateral including brochures, emailers, presentations, and promotional material.
- Coordinate with faculty and designers for content development.
- Assist in writing blogs, newsletters, student success stories, and testimonials.
- Ensure marketing content aligns with the institute's brand guidelines.
Events & Promotions
- Coordinate webinars, seminars, open houses, education fairs, and promotional events.
- Support event logistics, registrations, and post-event follow-ups.
- Assist in developing promotional strategies for new course launches and batches.
Market Research
- Conduct competitor analysis and track market trends in the education and professional certification space.
- Identify opportunities to enhance student outreach and brand visibility.
Administrative Support
- Manage marketing documentation and campaign records.
- Coordinate with vendors, agencies, and internal stakeholders.
- Prepare periodic marketing performance reports.
Desired Skills & Competencies
- Strong communication and interpersonal skills.
- Good writing and content creation abilities.
- Understanding of social media platforms and digital marketing concepts.
- Basic knowledge of Canva, Google Analytics, Meta Business Suite, or similar marketing tools.
- Strong organizational and multitasking skills.
- Ability to work in a fast-paced educational environment.
- Creative mindset with attention to detail.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Mass Media, or related field.
- 0-3 years of experience in marketing, preferably in the education, training, or coaching industry.
- Fresh graduates with relevant internships may also apply.
Pay: ₹10,000.00 - ₹12,000.00 per month
Work Location: In person
