1. Social Media Management
- Manage Instagram, Facebook, LinkedIn, Pinterest and other relevant social media platforms.
- Develop monthly content calendars aligned with brand and business objectives.
- Plan and coordinate posts, reels, stories, campaigns and other digital content.
- Maintain a consistent premium and aspirational brand image across all platforms.
- Monitor trends and identify opportunities to increase reach and engagement.
2. Content Creation & Coordination
- Develop creative concepts and content ideas for projects, products, factory processes and brand stories.
- Coordinate with designers, photographers, videographers and internal teams for content creation.
- Create engaging captions, creatives, reels and promotional content.
- Showcase completed interior projects, furniture products, behind-the-scenes manufacturing and new launches.
3. Website Management
- Manage and regularly update company websites.
- Upload new projects, products, blogs, images and other content.
- Ensure website content is accurate, visually appealing and up to date.
- Coordinate with website developers for technical updates and improvements.
4. SEO & Online Visibility
- Implement basic SEO strategies to improve organic search visibility.
- Conduct keyword research relevant to interiors, modular furniture, luxury furniture and related services.
- Optimise website pages, blogs, product descriptions and other digital content.
- Monitor Google search rankings and website traffic.
5. Digital Advertising
- Plan and manage paid campaigns on platforms such as Meta and Google.
- Develop campaigns for brand awareness, lead generation, product launches and project enquiries.
- Monitor campaign performance and optimise budgets, targeting and creatives.
- Generate regular reports on advertising performance and ROI.
6. Lead Generation
- Develop digital strategies to generate qualified enquiries from potential clients.
- Track leads generated through social media, website, Google and digital campaigns.
- Coordinate with the sales/business development team to ensure timely follow-up.
- Analyse lead quality and identify opportunities to improve conversion.
7. Brand Building
- Strengthen the digital identity and positioning of the company's brands.
- Develop campaigns around new products, collections, projects, exhibitions and events.
- Ensure all digital communication follows the company's brand guidelines.
- Build a strong premium positioning for the furniture and interior design brands.
8. Analytics & Reporting
- Track social media growth, engagement, reach and conversions.
- Monitor website traffic, enquiries and campaign performance.
- Prepare monthly digital marketing reports.
- Analyse data and recommend strategies for improving performance.
9. Competitor & Market Research
- Monitor competitors and their digital marketing activities.
- Track current trends in interiors, architecture, furniture and lifestyle.
- Identify new platforms, content formats and marketing opportunities.
- Research international and Indian luxury furniture and interior brands for inspiration and benchmarking.
Pay: ₹32,000.00 - ₹35,000.00 per month
Work Location: In person
